Romania’s eCommerce market to hit EUR 3.6 billion this year following rapid expansion

Newsroom 23/10/2018 | 17:14

Romania’s eCommerce market will grow to EUR 3.6 billion this year, from EUR 2.8 billion in 2017, following rapid expansion of online stores, according to Romanian Online Store Association (ARMO).

Romania has around 14,000 active online stores, and ARMO estimates the number will grow by 7 percent next year to around 15,000.

Online stores in Romania are having one of the fastest growth rates in Central and Eastern Europe in terms of the number of visits from mobile devices, with an average of 41 percent, according to a study by an eCommerce platform in the region.

At a global level, the average number of visits from mobile terminals is 46 percent, and in comparison to other countries in the region Romania surpasses markets like Slovakia, Poland, Russia or Ukraine, where the average is 37 percent, 31 percent, 27 percent and 25 percent respectively.