Italian De’Longhi Group, owner of Kenwood, Braun and De’Longhi, has recently opened a commercial office in Romania that provides direct relationships with major local retail networks.
The group owns several factories, including a small home appliance factory in Jucu, in Cluj County, developed on the industrial platform taken over five years ago from the Nokia group.
“Romania has become an increasingly important market for us, we have a great potential for growth on all segments we are targeting, from the category of small household appliances,” says Peter Ferluga, De’Longhi Romania’s commercial director. “So, a few months ago, we decided it was time to open a commercial office here and invest more in the development of De’Longhi, Kenwood and Braun brands on the local market.”
The company aims to cover the market in as many cities as possible, as well as gaining a significant market share.
“In some segments we start practically from scratch, but I trust that in a fairly short time the quality of our products will gain consumer confidence and will lead to substantial increases,” adds Ferluga.
In Romania, De’Longhi currently has more than 2,600 employees and achieved a turnover of EUR 157 million last year.