In partnership with Millenium Pro Design, Victoria’s Secret has opened its first store in Romania in the duty-free area of the Henri Coanda International Airport in Bucharest.
Loyal to its overall concept implemented in more than 1,000 locations worldwide, the space devoted to the International Airport Henri bears the mark of the established brand.
The video projections of the extravagant “Victoria’s Secret Fashion Show”, the most watched fashion event in the world, will play in the store. With an audience of over 800 million viewers, “Victoria’s Secret Fashion Show “is a giant production, costing over USD 26.4 million in just 2017 (100 times more expensive than average per industry).
“The negotiations to bring the brand to Romania lasted almost a year. With Victoria’s Secret, we continue our expansion strategy with new brands that we add to the portfolio operated by Millenium Pro Design. It is an important step and we are glad that we can meet the complex demands of consumers, giving them a shopping experience at the highest standards,” said Cristian Negoita, general manager of Millenium Pro Design.