Turkish manufacturer Alfemo, specialized in the production of furniture and accessories, a brand present in over 200 shops in Turkey and about 40 shopping centers in 18 countries on 5 continents, is entering Romania through a showroom to be opened in Pipera, Bucharest.
The company, based in Izmir, plans to open more than 100 of its own stores by 2023.
The showroom Alfemo will open in Romania will have an area of about 1,300 sqm. The Turkish brand reaches consumers with nearly 150 Alfemo dealers and 31 concept stores and 105 sales points spread over more than 60 countries in 5 continents.
The furniture market in Romania is valued at around EUR 1 billion, and the main players are Mobexpert group, controlled by Dan Sucu, Lemet, owned by Rizea family, Rus Savu’s furniture maker controlled by the Rusu family in Timisoara, and Swedish retailer Ikea.