Rovere Mobili, one of the local interior design market leaders, registered excellent results through its online store launched a year ago, during the national State of Emergency. Overall, the company sold online over 3,200 items of premium and luxury furniture in the last 12 months.
The average shopping basket for the company’s online store was over EUR 1.100. Last year was in fact a year with significant increases recorded on the online shopping market from Romania, which reached a value of EUR 5.6 billion, up 30% compared to 2019 results, according to the GPeC E-Commerce România 2020 market report.
”We launched our online store in the middle of the lockdown period and we reached all our objectives set one year ago. We thus remained connected with our customers and we provided them with all the necessary information about our products and services, a method through which we considerably facilitated the acquisition process. For the next period we aim to further increase our product portfolio and we will continue to diversify our product range, including through the introduction of new finishes, accessories and innovative systems”, stated Ionela Bercu, executive director Rovere Mobili.
The products that registered the best sales results were sofas, followed by beds, chairs, tables and armchairs. The acquisition of these products through Rovere Mobili’s online store was facilitated by the customization possibility, customers being able to choose the size and different finishes and accessories. Also, another key advantage was represented by the fact the delivery and assembly were performed by the company’s specialized own teams.
The one-year anniversary of the Rovere Mobili’s online store will be marked by an anniversary campaign through which buyers will benefit from special offers exclusive only to the online store
Rovere Mobili is one of the Romanian interior design market leaders, starting its activity in 2002. The company positioned itself overtime as the leader in supplying luxury furniture produced in Italy. The company currently has 10 showrooms in Brasov, Bucharest, Cluj – Napoca, Constanta, Craiova, Iasi, Pitesti, Sibiu, Targu – Mures and Timisoara. Rovere Mobili also operates two showrooms for Veneta Cucine, the biggest producer of premium kitchen sets from Italia, in Bucharest and Timisoara.