Reveal Marketing Research Study: Cooking at Home versus Food Delivery

Aurel Constantin 01/09/2021 | 11:19

According to the latest study conducted by Reveal Marketing Research, 43% of Romanians say they cook daily or almost daily and 14% say they order food with home delivery 2-3 times a week.


What Expectations Do Romanians Have when Using Food Delivery Services? 

Almost 55% expect to receive their food still warm, 45% want the deliveries to be made in conditions of maximum hygiene and almost 37% want a short delivery time. At the same time, over 20% mentioned that they expect the delivery to be free and without a minimum value per order. Online payment and delivery without contact with the supplier are expectations that less than 10% of those interviewed have when ordering food.

Most Parents Cook Every Day 

Because home-cooked food is important for both parents and children, the Reveal Marketing Research study also included parents with children in the study. Thus, the study shows that 46% of parents say they cook every day for their children, and 23% cook between 2 and 3 times a week. Significantly more low-income parents cook for children every day (50%) versus high-income parents (34%).

However, when they are not cooking, parents order food with home delivery through food delivery applications. In terms of frequency, 15% of parents say they usually order food 2-3 times a week.

What Food do Children Prefer?

Regarding the products that children want to order, parents say that pizza (54%), french fries (27%) and burgers (23%) are in the top of preferences. While eating, 62% of children sit at the table without other distractions, 29% watch TV and 22% play on the phone or tablet.

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