PENNY products delivered for the first time directly to home via Lyvra

Mihai Cristea 13/08/2020 | 15:13

PENNY and Auto Total launch Lyvra, the home delivery service that allows customers to place orders online and receive the products at home. Starting with August 2020, PENNY customers in Bucharest and Ilfov county will be able to place online orders and choose between over 1,400 products that can be found in stores, including private labels and promotions.


Given the context of the restrictions imposed by the public health situation worldwide, but also as part of the rebranding process, PENNY meets the needs of its customers and is testing the online shopping service with home delivery. Customers will be able to make purchases on the website, and the estimated time for delivery is three hours. Customers can pay either by cash or by card upon delivery, and the delivery fee is 19.99 lei.

“We have learned to adapt continuously, and Lyvra is an example. The development of the Lyvra online shopping platform comes as a result of the rapid changes that have affected the global trade and urged customers to take strict measures to protect their health, especially by minimizing contact with others. During these months, we understood that we need to stay close to them and adapt to these changes in behavior. This pilot project is a first step that our company is taking in the direction of developing new shopping channels for PENNY customers, and our expectations are to gain as many inisghts as possible in the upcoming months dedicated to the testing process.” Declares Daniel Gross, General Manager PENNY | REWE România.

“We are confident that we can seize the opportunity to expand our business through our partnership with PENNY, integrating existing resources from the call center and our fleet of over 650 cars and using synergies in the delivery activity to reach the customer as well as possible. Lyvra is a simple and fast way in which the inhabitants of Bucharest and Ilfov can order everything they need at any time, at home or at the office, respecting the rules of social distance and the measures for protecting them and those close to them. We have taken extra precautions for the safe delivery of products: each driver is equipped with a face mask and electronic devices to collect payments by bank card, and all cars are equipped with thermal boxes and cooling elements for transporting perishable goods.” Says Laurențiu Niculae, Operational Director of AD Auto Total.

The launch of the Lyvra platform is part of the company’s strategic reorientation plans with the rebranding of PENNY Market to PENNY. Thus, the discounter constantly optimizes the format of the stores and adapts to new consumer behavior to provide a more pleasant shopping experience for customers. The Lyvra platform can be tested between August – October 2020.

Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue