Peek & Cloppenburg to Open Its 10th Store at Palas Mixed-Use Complex in Iași

Palas Iași mixed-use urban complex is maintaining its leading position as a shopping and lifestyle center in the north-east of Romania, by diversifying its premium brand portfolio. Thursday, the 26th of October 2023, notorious multi-brand retailer Peek & Cloppenburg opened a flagship store, thus accessing this region for the first time.

Joop!, Polo Ralph Lauren, Marc Cain, Tommy Jeans, as well as exclusive P&C brands such as Jake*s, Review, McNeal and Christian Berg are available in the new store. Clients have four days to enjoy 20% discounts for purchases across the entire range of products.

Over the last 12 months, the Palas Iași mixed-use urban complex underwent an extensive reorganization of its retail component, so the project can integrate brands that are highly anticipated across the region. One such brand is multi-brand retailer Peek & Cloppenburg, who opened its 10th location in Romania on the 26th of October 2023. The store has a 3,400 square meter area and a two-story floor plan, with the mezzanine dedicated to women and the upper floor dedicated to men.

“This partnership once again proves that IULIUS projects cater to public demands through their adaptability and creativity. To facilitate the fitting out of the store in Palas Mall, the management team was presented with the challenge to create additional retail space by relocating a technical floor. Peek & Cloppenburg is a long-awaited brand in the region and we are confident that our public with an appetite for high–end products will be delighted by this new premium location,” said Oana Diaconescu, Head of Leasing IULIUS.

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P&C currently operates in 16 countries: Germany, Austria, Switzerland, The Netherlands, Poland, Croatia, Czech Republic, Hungary, Latvia, Lithuania, Romania, Slovenia, Slovakia, Bulgaria, Serbia and, as of 2022, also in Belgium.

“We are happy with the investment in our first Iași–based store which opened today in the Palas mixed-use complex. Even after so many years of P&C operating in Romania, we constantly invest in developing the stores and services we offer. We are satisfied with P&C’s performance inRomania and delighted to provide our clients with our portfolio including the already famous brands in our 10th store in the country, right here in Iași. In Iași, the final destination in our 2023 expansion plan, we wish to be just as welcome as we have been in Timișoara, Cluj or Constanţa.

In romantic Iași, the city of 7 hills, with important significance in our history and cultural heritage, we hope to become a source of inspiration with our latest store concept and to bring the latest fashion trends. At the same time, Iași is a prestigious university center that attracts many young people from all over the country and even from abroad, and this concept suits them very well as our portfolio includes a department dedicated to them, namely the boutique with brands such as Guess, Tommy Jeans, CK Jeans, G-Star and Review. This store is addressed not only to Iași locals, but also to all the residents in the region, and perhaps we will also identify other opportunities in the area. It is no coincidence that we are opening our 10th store in Iași, as 10 symbolizes performance, excellence, and this motivates us to become better and better for our clients,” said Alina Șerban, Regional Sales Manager Peek & Cloppenburg.

P&C offers more than 100 brands in the same place, so clients can find the outfit that best suits their personal style for any occasion. This is possible owing to a careful coordination of the range of products including both exclusive brands, and the notorious international brands.

The new store has a more attractive design that makes it easy to identify your favorite pieces, one of the main attractions being the sport-fashion segment catering to young people, a growing trend with pieces that can be incorporated into everyday outfits, and the new store effectively addresses the demand in this segment. P&C continues to grow its network of stores on existing markets, while also pursuing new markets in Eastern Europe.

The 10th P&C store intends to provide clients with a sense of well-being, an ideal space to find inspiration for choosing an outfit that represents them, from a variety of premium collections by top brands such as Hugo, Boss, Tommy Hilfiger, Joop!, Polo Ralph Lauren, Marc Cain, CK Jeans, Tommy Jeans, as well as exclusive P&C brands such as Jake*s, Review, McNeal and Christian Berg.

On the opening weekend, clients are invited to enjoy live music, sweet surprises, and interactive activities, and they will also be pampered in the specially designed beauty lounge. Moreover, both current and new members in the loyalty program can enjoy exclusive 20% discounts on purchases made during the 4-day period across the entire range of products.

P&C also operates another flagship store in the IULIUS network, namely in the Iulius Town Timișoara mixed-use complex.