Noriel expands its national network with a new store in Botosani Shopping Center

Noriel, a major brand in the Romanian toys market, opens a store in Botosani Shopping Center, one of the most important retail projects in the city, becoming their 91st store in Romania and their second in Botosani. Noriel leased a space of around 300 sq. m within the project through a transaction brokered by the Cushman & Wakefield Echinox real estate consultancy company.

“The demand for retail spaces remains high, amid the retailers’ ambitions to expand their presence nationally. It should be noted that, in addition to the international brands which continue to generate most of this demand, local retailers also have an important share, Noriel being one of the most active, given their future development plans. The retailers’ expansion targets aim at projects which provide a tenant mix adapted to the consumer needs and requirements, placing a strong emphasis on location, as proximity has become a key element in the retail market,” says Dana Radoveneanu, Head of Retail Agency Cushman & Wakefield Echinox. 

Noriel is an omnichannel retailer with 91 stores across the country and offers the widest range of toys and children’s games in Romania.

“We want to maintain our pace of network expansion to get as close as possible to our customers. Noriel is the only toys and cardboard games retail chain with nationwide coverage, being present in all major cities. Our portfolio includes internationally renown brands such as Barbie, Hot Wheels, Fisher Price, LOL, LEGO or Maisto among others. Moreover, we also produce games and toys under our own brands: Maia, Dollz’n More, Cool machines, Crafy, Minibo, Smile Games,” adds Simona Bujorianu, Managing Director Noriel. 

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The Noriel store joins a diverse tenant mix – international, national and local brands. Botosani Shopping Center has a total area of 22,031 sq. m, out of which the Carrefour hypermarket covers more than 9,000 sq. m. JYSK, Decathlon, Sportisimo, Noriel, New Yorker, Mado, Beauty Mania and Renault are among the major retailers present in the shopping center.

“The opening of the Noriel store in Botoșani Shopping Center will be welcomed with great enthusiasm and will be a point of attraction for our customers. We are glad that the tenant mix is completed with the most famous brand of cardboard games and toys, enabling us to offer a perfect shopping experience for the entire family,” comments Mircea Campanu, Director Botosani Shopping Center.