Discount hypermarket network ATAC by Auchan, the format with an aggressive low-price policy, expands with a new unit in Târgu Mureș

After Brasov, Ploiesti and Timisoara, Auchan is opening a new ATAC Hiper Discount store, the network’s lowest price format, in Targu Mures on 20 June. Under the slogan “Down with prices!”, ATAC stores offer low prices across the board, as well as a cascading discount pricing system for larger quantities, thanks to range optimization and reduced operating costs.  

Thus, the Auchan Târgu Mureș Sud hypermarket, located on 1 December 1918 Boulevard, becomes ATAC Hiper Discount by Auchan and offers customers a diversified range of over 17,000 products, including a varied offer of products made in Auchan’s own laboratories, as well as a selection of useful services.

With an area of over 6200 sqm, ATAC Targu Mures responds to the purchasing power of consumers, offering a wide range of food and non-food products, from fruit and vegetables, bakery and confectionery products, butchery, fresh fish and cooked food, as well as groceries, detergents and cleaning products, cosmetics and toiletries, alcoholic beverages, soft drinks, seasonal non-food products and essential items, at very reasonable prices.

The new hyper-discount format continues to offer an easy and comfortable shopping experience, maintaining wide aisles, offering a fast customer flow, visible category signage and a large number of checkouts (both scanning, and checkout checkouts provided by Auchan cashiers and self-checkout checkouts). More than 100 employees work in ATAC Targu Mures and the store is open daily from 7:00 to 21:00.

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“The accelerated pace of openings on the ATAC format comes as a result of the confirmation of this model among local communities. We offer consumers – whether individuals or businesses – an efficient discount solution, with progressive discounts as the volume purchased increases, thus contributing significantly to saving a family or business budget. We are pleased with the evolution of this format in which we offer even lower prices to consumers, and we hope that the residents of Targu Mures will also appreciate these advantages”, said Ioana Toșa, Sales Director Auchan Retail Romania.

How ATAC offers much better prices in local retail

The hyper discount concept responds to the purchasing power of Romanians, with a varied assortment of products, both Romanian brands and products, established international brands, as well as own-brand products at an excellent value for money. The prices are reduced because of investments aimed at reducing electricity consumption, reducing the space for refrigerated display cases, optimizing logistical processes, as well as reducing transport costs and investments in decoration and advertising. At ATAC, the retailer also stocks and handles products by the pallet and bax, using adapted furniture, presents essential product ranges, reduces consumables, packaging and storage space, and negotiates the purchase of large quantities for better prices.

In addition, ATAC Târgu Mureș customers still can actively contribute to protecting the environment through the used cooking oil collection service, the Guarantee-Return System for the collection of PET, aluminum and glass packaging, and the Zero Waste department where products approaching their expiry date have considerable price reductions.