The Romanian manufacturer of medicines and food supplements Biofarm celebrates its centenary this year and marks the event through an anniversary campaign with the message “Investing in the future for 100 years”.
From the very beginning, Biofarm has focused its actions on developing products to the highest standards, in accordance with the needs of consumers. The company’s expertise and product quality are still recognized today. In fact, in the Biofarm portfolio there are still products that have passed the test of time, such as Carmol, on the market since 1928, Triferment and Anghirol, two of the best known brands, launched in 1959, Cavit, essential in the harmonious development of children, released in 1964, or Colebil, the expert on biliary problems which is still the market leader today, more than 50 years after its launch.
As a leading manufacturer in the pharmaceutical industry, Biofarm focuses on always keeping pace with the requirements of an extremely competitive market, including at brand image level. Thus, in preparation for the anniversary, in 2019, the company revitalized its visual identity that translates into a modern approach the values of the brand (responsibility, performance, innovation, care for people and passion for identifying the best solutions for their health).
Today, Biofarm continues to prove that it is a visionary company that leaves its mark on the way it does business, the way it relates to employees, the way people get along well, the way the pharmaceutical history of Romania is written. The anniversary campaign “Investing in the future for 100 years” reiterates Biofarm’s mission to always act for the good of the people and emphasizes the innovative spirit that guides the manufacturer’s activity to meet consumer needs and keep pace with the demands of a demanding pharmaceutical market.
Currently, the Biofarm portfolio covers the most important therapeutic areas in the Consumer Healthcare division (digestive & metabolic, respiratory & ENT, cardiovascular & circulatory, nervous system, multivitamins), with over 20 representative brands and is constantly developing and improving.
After 100 years, innovation remains the engine that supports the evolution of Biofarm and the main development pillar for the company. In this direction, in 2021 the manufacturer started the production of food supplements in the new production unit also located in Bucharest, which is equipped with state-of-the-art equipment and installations that contribute to increasing production and expanding into new markets.
“For 100 years we have kept our promise to put people’s well-being and health at the forefront and to invest in the best solutions for consumers. The anniversary campaign thus comes, not only with nostalgic thoughts, but with ambitions and new goals through which we continue to position ourselves as a reliable partner for consumers and a strong player on the pharma market. The past is just a binder that prepares us for a new stage in the history of Biofarm, ”said Cătălin Vicol, General Manager of Biofarm.
Under the umbrella of the anniversary campaign “Investing in the future for 100 years”, Biofarm will launch a series of actions, external and internal, throughout the year to celebrate with customers and partners the centenary of the company.