YOLO Media, the first Romanian PR agency to launch an office in the UAE

Mihai-Alexandru Cristea 01/04/2022 | 17:06

YOLO Media, a PR agency founded in Romania in 2011 by Sorin Duțoiu and Christian Stan, inaugurated its first branch in the United Arab Emirates. The new division will manage the accounts of international and local companies in the GCC area by providing communication and image strategy services for Middle Eastern markets.

By Romanita Oprea


The expansion of the agency comes after an intermediate period in which it developed and coordinated, from Romania, communication projects for companies in Dubai, as well as projects in collaboration with the Department of Tourism and Commerce Marketing, Dubai (DTCM).

The launch in the United Arab Emirates was marked by an event held at Palazzo Versace, Dubai, attended by representatives of the Department of Economy and Tourism Dubai, Consul General of Romania in Dubai, Mrs. Loredana Teodorovici, businessmen, representatives of Mass Media, celebrities, influencers. During the event, the founders of YOLO Media, Sorin Duțoiu and Christian Stan, presented, in the form of giant video projections, the new visual identity of the agency, as well as the trajectory of its activity, from 2011 until now, covering the most important projects in Romania, France, United Kingdom, United States or Dubai.

On this occasion, the team that will implement the services in Dubai, specialists in communication, social media, video production and event organization, with experience in the Middle East market, was also presented. The new Managing Partner of YOLO Media UAE is Ionela Săvescu, an expert in PR and media communication.

“We set up the agency in Romania in 2011, at that time as the first Celebrity and Infuencers PR agency in Eastern Europe, communicating for the most appreciated names in the entertainment industry. In a short time, we extended the typology of services and the fields of activity of the clients, in our portfolio entering entrepreneurs or companies from industries such as medicine, tourism, HoReCa, luxury retail, Pharma, professional beauty, law, Business Development, sustainability. It has been 11 years of activity on three continents, through special projects, which are now crystallized by the establishment of the branch in the United Arab Emirates. The new YOLO Media UAE team will manage, from its headquarters in Dubai, the accounts of international and local companies in the GCC area, providing communication services and image strategy for the markets in the Middle East “, says Sorin Duțoiu, Managing Partner of YOLO Media.

“Dubai has become, in recent years, a second home for us, through special projects implemented in the Middle East market, as well as in the field of tourism and collaborations Department of Economy and Tourism Dubai, flydubai and Emirates Airlines. This is a natural transition to this new chapter of YOLO Media’s business. The agency now has a new headquarters in Dubai and a new team of experienced communication professionals in the local market. The initial portfolio is already complete and covers areas of activity in which we have already proven efficiency in the over 11 years of activity, as well as new areas of activity, such as Real Estate or New-Tech “, adds Christian Stan, Managing Partner of YOLO Media.

“The new Dubai branch is a well-deserved new chapter for YOLO Media and I am delighted to be part of the agency’s management team. My almost a decade of experience in the communications industry in the Emirates is an important milestone in my work in this region. We will coordinate the YOLO Media UAE team together and I am sure that we will be an example of professionalism and efficiency in the profile industry, an extremely competitive one”, declares Ionela Săvescu, YOLO Media UAE Managing Partner.

From now on, YOLO Media will operate both in Romania and in Dubai. The Romanian team will manage the existing accounts in the local portfolio, and the Dubai team will implement special campaigns and will be a permanent communication office in the UAE and GCC for international companies and in the United Arab Emirates.

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