After being nominated in the finals of international competitions like Google Premier Partner Awards at the end of 2019 at the Search Excellence Category and European Search Awards in April 2020 at the Best Low Budget Campaign, the WebDigital team was nominated with 3 projects in the finals of Global Digital Excellence Awards alongside with projects of international agencies such as Bluerank, iProspect, MediaCom or Kenshoo.
The list of finalists can be seen here: https://globaldigitalexcellenceawards.com/2020-shortlist/
The 3 projects managed by WebDigital qualified in the finals are the following:
GLOBAL BEST LOW BUDGET CAMPAIGN
WebDigital & Utilul – David beats Goliath with over 4000% ROAS
At the global best low budget campaign we were nominated with a project that was also qualified in the finals of European Search Awards for Best Low Budget Campaign, utilul.ro, project for which we managed to generate a ROAS (return on ad spend) of 4000% acording to Google Analytics, by combining Google Shopping Ads with Google Search Ads (Dynamic Search Ads and Keyword Based Ads), exceeding the objective agreed with our client, that of fitting the objective in an average ROAS of 1000%.
GLOBAL ROI CAMPAIGN OF THE YEAR
WebDigital & DualStore – Bringing technology to people’s homes with 3527% ROAS
The project qualified in the final for global ROI campaign of the year is a project that entered our portfolio in the pandemic time of SARS-CoV-2. The project came with some bold objectives of increasing sales volumes and ROAS (return on ad spend). Our objectives were to triple down the sales from the performance marketing campaigns and maintain a ROAS OF 2000%. The results amazed both us and the client because we managed to increase sales volumes more than 4 times with a ROAS of 3527% by combining multiple performance marketing tactics, from Google Shopping Ads to Google Search (dynamic search ads, single keyword ad-groups and keyword based ads) and Google Display Ads (dynamic remarketing, smart display and classic display).
GLOBAL PPC AGENCY OF THE YEAR – SMALL
WebDigital – Elevated Performance
The third nomination is one that is close to our hearts because it is our agency project (WebDigital – Elevated Performance) where we pointed out the work methodology, internal monitoring systems for projects and activity, revenue growth rates, agency results, projections and initiatives. After almost 9 years on the market and a rebranding at the beginning of 2020, WebDigital aims to double down the agency revenues in 2020 compared to 2019, continuing to have strong focus on training performance marketing specialists and consultants, automation of non-brain processes and delivering big results for our clients.
“We are happy that we have the chance to submit projects in international competitions and the projects that are nominated in the finals, alongside with those of international agencies establish a benchmark for approach, execution and results and more than that, they help us improve and better calibrate the work methodology, quality assurance and expectations” added Mihai Andrei, Managing Partner at WebDigital.
Global Digital Excellence Awards is a virtual awards event created to celebrate and reward exceptional digital campaigns, businesses and talent despite the unprecedented and challenging times. Now, more than ever we need a reason to celebrate and reward our colleagues as they ‘don’t panic, keep calm and carry on’. The Global Digital Excellence Awards will celebrate campaigns, teams, agencies, companies and individuals who have gone above and beyond across 64 categories.
WebDigital is one of the first Romanian digital agency specialised in performance marketing having as a main objective maximizing our clients and partners objectives no matter that we are talking about increasing sales, optimizing performance or increasing visibility for the projects for which we perform advertising campaigns.