Beer brand URSUS celebrates the true friendship through a unique digital experience that continues the narrative from the URSUS TV spot and enhances the message of the campaign Nu lăsăm pe nimeni în urmă (We don’t leave anybody behind).
In URSUS Escape Room LIVE, the beer lovers can experiment the tension of saving a friend that cannot meet his group of friends because he remains blocked at the office. The users are invited to connect through the webcam into a real rom in which Lucian, the hero of the URSUS gang, resolves typical escape room puzzles at the vocal command of the ones connected to the experience.
Over 2,000 groups of friends #inseparabili (inseparables) waited in the digital line in order to enter the limited experience in the first week.
The game was open 16:00 to 22:00, until July 3. The experience was developed with the support of Kubis agency.