After winning an award at Internetics for the campaign „Prelungeste vara” (Winter is NOT Coming), UM Romania became the only Romanian agency awarded at Creative Media Awards, the only festival in the world that awards creativity in the media industry, at a global level. The same campaign created for KFC by UM Studios (the UM Romania’s branded content division) is the winner of the category Online Media: Branding.
The Creative Media Awards is the only festival that awards creativity in the media industry at the highest standards, whose standards is given by the Jury’s expertise, as well as by the entered works.
The campaign recorded a 74 percent organic reach in social media and 17 million impressions, by bringing extra-seasonal supplementary sales.
„On point! We entered the work in only one category, the one we thought it fits the best. It’s a campaign very dear to us and in which I’ve believed from the very beginning and it makes us really happy that, even it’s built on a local insight it succeeded in surpassing the country’s borders and to make an international Jury smile,” said Adela Dan, Head of Content UM Studios.
„Prelungește vara” (Winter is NOT Coming) is the first campaign created by UM Studios for KFC. The UM Romania’s brand content division – the most awarded media agency in Romania – was launched at the beginning of 2017. Through the agency’s clients are: Coca-Cola, Dedeman, Intersnack, Kaufland.
The KFC Romania team involved in the project: Monica Eftimie, Chief Marketing Officer; Monica Douglas, Marketing Director; Gabriel Nenciu, Senior Brand Manager; Mariana Lisofschi, Brand Manager; Andreea Boala, Brand Manager; Claudia Porojan, Senior PR & CSR Manager; Tina Cretu, Digital Manager.
The UM Romania team: Adela Dan, Head of Content; Ioana Dinu, Copywriter; Alina Vasile, Account Director; Victor Croitoru, CEE Regional New Business and Strategy Director; Sandina Crisiarcu, Head of Planning; Francesca Muresan, Art Director; Bryan Minton, Art Director; Cristian Ene, Senior Digital Planner; Diana Popa, Media Researcher.