The international lockdown caused by the COVID-19 outbreak in the past months has been a rightful cause for global concern. At the same time, it has been a unique show of collaboration, speed and agility from entities or companies that are traditionally extremely lengthy in their decision making process. The tech sector has worked day and night to provide assistance through their solutions in these uncertain times. At the same time, government entities have acted with unprecedented swiftness during the coronavirus outbreak. They have been extremely open in implementing cutting edge technology in various fields, from medical to communication, in order to cut the spread of the virus.
By Romanita Oprea
In an ongoing situation, communicating the right message to the most exposed audience is vital. Despite traffic going down drastically (up to -70 percent in some cases), there is still a vital audience that needs to be informed.
TPS Engage is a unique Digital Out Of Home (DOOH) ad-tech company that was happy to do its part by making communication on DOOH real time and assisting the government in providing updated information to people. In order to provide real time communication through screens all over the world, the company adapted tools it normally uses in commercial campaigns to provide real time coronavirus data. The system works seamlessly with the screen’s normal playlist/schedule directly via its own CMS, making this seamless to deploy on thousands of screens.
“The solution uses TPS Engage’s dynamic content module to automatically update case numbers and statistics based on government sources and show the latest version on DOOH screens where we are integrated. We’re already working with multiple governments to implement this DOOH solution. We’re also offering our solution for free to any government that wants to communicate with people on the streets in real time. Currently, we work with over 100.000 screens all over the US, as well as Europe, Asia and Africa. We’re integrating additional inventory as we speak,” said Bogdan Savonea, TPS Engage CEO.
TPS Engage is looking forward to a more connected future where governments become more open and responsive to such initiatives — it has already received a tremendous number of inquiries since making this public.
TPS Engage is a Techstars Alumni that works with +100.000 digital outdoor and indoor screens worldwide. The ad-tech platform focuses on making Digital Out of Home advertising more dynamic, efficient and transparent by serving the right content at the right time to the right people.
With offices in New York, Seoul, Dubai and Bucharest, TPS Engage works with clients such as Samsung, P&G, Coca-Cola, Heineken, Uber, Deutsche Telekom, Jaguar, H&M and many more by helping them making offline advertising more efficient, measurable and dynamic.