ThinkDigital Romania rolls out campaign for WWF, which targets 18 European countries

ThinkDigital Romania and WWF have launched a new campaign which aims to raise awareness regarding the legal changes that can have a negative impact on the environment in 18 European countries, including Romania.

More precisely, by the end of 2016, the European Commission and the Council of Environment Ministers are scheduled to decide whether the EU Birds & Habitats Directives will be revised or not.

The campaign was announced during ICEE Fest.

“A development that ignores the limits of ecosystems leaves behind an environment which is not beneficial to society in the medium and long term. If we want to preserve the last corners of wildlife in Europe and their benefits, we need better information and civic involvement to influence political decisions in favor of man and nature,” said Diana Cosmoiu, regional specialist WWF-Romania.

Local versions of the WWF websites from all these countries have a special section dedicated to this campaign. An app will help you create your own sound with nature elements.

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The more sounds, the more chances that this message will be heard. That’s because both sounds and messages will be send to the Environment Minister that represent each country in Brussels.

“We are happy that WWF choose an idea and that we have the chance to work on a beautiful campaign, which can have an positive impact on the environment,” also added Gabriela Bartic, strategy & creative director at ThinkDigital Romania.

ThinkDigital Romania was selected for this campaign after a pitch that took place in January, in which the agency competed with four other firm.“Turn up the volume of nature” was the concept chosen by the WWF office from Brussels.

This is the second collaboration between Thinkdigital Romania and WWF Romania in 2016. “Iubeste” (Love – e.n.) app was released on February 14, on Valentine’s Day. The campaign combines people’s need to provide their loved ones affection with the instinct to protect the environment.

ThinkDigital runs one of the widest networks of Internet Media in Central & South East Europe. Since its incorporation in 2006, ThinkDigital has partnered exclusively with the global and regional leaders in Digital Advertising. In Romania, ThinkDigital organizes ICEEfest, one of the largest Internet related festivals in the CEE and SE Europe region.

The world’s leading conservation organization, WWF works in 100 countries and is supported by over 1 million members in the United States and six million globally. WWF has been protecting the future of nature for more than 50 years.

Romanita Oprea