The Young Drum Competition is won by Mario Francisco, Senior Art Director at MullenLowe Romania

Mario Francisco, Senior Art Director at MullenLowe Romania, won the award in the Young Drummers competition at the Golden Drum festival.

Together with the copywriter Anna Floarea, he offered the best creative solution for the brief proposed by the Tourist Organization of Slovenia to encourage young people to attend the Faculty of Tourism.

“It is a unique experience to be awarded at one of the biggest advertising festivals, but also a huge confirmation for us personally. The most beautiful feeling is that your work is appreciated by creatives from all over the world and we recommend young Romanians to prove what they are capable of, because they are!”, said Mario Francisco, Senior Art Director, MullenLowe Romania.

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“I think it was just a matter of time until Mario was going to stand out at the creative festivals. He debuted at Young Drummer where he has shown only a part of what he shows us every day. I’m glad to see that we have in our team and industry creatives that are being driven by pure passion for idea and execution.  Congratulations, Mario and Anna!”, said Silviu Antohe, Executive Creative Director, MullenLowe Romania.

Starting from the idea that tourism is one of the areas that gives you the opportunity to do something for the first time and enjoy unique results, the team of creatives has developed a series of 3 posters that show how cool tourism jobs can look in the future for young Slovenians who are now participating in tourism and hospitality courses. For these visuals, Mario and Anna used the latest images captured by the James Webb spacescope to illustrate 3 premiere jobs, located in space, the experience being completed by the integration of images taken through the AI-based Midjourney image generator.