In a crowded and dynamic market with many long-standing global communicators, the Romanian dry dog food brand Thank’Q from GAMA GAMA, set out to bring an infusion of local spirit and chose to celebrate all types of dogs, especially those who are not used to the spotlight.
By Romanita Oprea
“Our products in the V4M category, Thank’Q Standard and Thank’Q plus, have a very good value for money. Although we have been present on the market since 2013, it is the first time that we call for a communication campaign for this brand in our portfolio, it is also the first brand in its category that will have a dedicated campaign on TV. We facilitate access to the right food, at a very good price, so that all dogs, regardless of the environment they belong to and the role they play, can be fed a balanced diet”, said Georgiana Gheorghiu, GAMA&GAMA Marketing Manager.
“The brand pays homage to canine ingenuity through funny instances that capture how much these dogs bring to communities/families. A special focus was put on the “dogs of the 3rd shift”, those underdogs that we often forget to appreciate at their true value. And the filming only confirmed the idea of the campaign, meeting some of the most professional and talented actors we’ve ever had the pleasure of working with,” said Andreea Baltă, Account Director of DDB Romania.
The TV spot is a sequence of sequences in which various furry friends, actors or amateurs, shine, perfectly playing their roles, from the dogs that make sure we’re not late in the morning to the dogs that provide the perfect playmate for the little ones. A very pleasant surprise turned out to be the filming from the stable, where the dogs there, although they are not actors by profession, but guards, showed a special professionalism and talent.
The communication campaign started on November 25 and is declined online and on TV.