The Basics of Pay-Per-Click Marketing

Mihai-Alexandru Cristea 09/01/2023 | 23:12

You probably know how SEO works if you have been in the business industry long enough. It helps you rank higher on search engine results and rapidly exposes you to new traffic. But sometimes, even the most robust SEO strategy won’t be enough to keep you at the top of search engine results.

 

This is where PPC (pay-per-click) marketing comes into play. This form of marketing only worked for search engines in the past, but now, you can also conquer social media as well. So let’s take a look at what PPC is and how it can help you grow your business.

What’s PPC Marketing?

PPC marketing is a form of marketing for which the advertiser is only charged per click on posted ads. Pay-per-click marketing has recently become much more prevalent due to the ROI it offers investors. 

Since you don’t have to pay a fixed price and only pay for clicks that lead prospects to your landing page, you will reduce marketing costs drastically. While we understand that SEO is a significant part of digital marketing, sometimes the keywords you want to optimize might face real competition. And, even if you fail to reach the top of search engine results, you will still pay the marketing agency its full asking fee.

That said, to get the top slot on Google, you have a lot of work to do. PPC marketing is an auction-based system, meaning only the highest bidder for that particular keyword will get the advertising slot. In addition, your PPC marketing campaign must be captivating and target the right keywords so that you can obtain that slot. This is why you should consider outsourcing your PPC efforts to an agency that knows the ins and outs of this marketing method.

A professional PPC agency will help you spread your brand’s message and be visible to all interested in your products. Since PPC marketing requires careful planning and that’s very time-consuming, it’s in your best interest to delegate these tasks to professionals. In addition to PPC, some agencies will also cover all your marketing needs, giving you a drastic boost and helping you conquer the market organically.

PPC’s Targeting Capabilities

One of the main reasons why PPC marketing is so popular is that the advertiser can choose how to display the ads and, on top of that, to whom and when they display the ads. For instance, you can opt to show specific ads only to an audience of a particular geographic location or at a specific time during the day. 

In addition to that, you can choose to have different types of ads for mobile and desktop traffic. With PPC, you have all the right tools to incentivize the right prospects to click on your ad and make a purchase. And, since you get charged for relevant traffic that is interested in your products and services, you can expect to earn instant ROI.

The average ROI of PPC marketing on Google is 200%. So, if you are looking for a marketing method that will help you reach new audiences effectively, PPC is the right choice for your business.

How Business Should Use PPC?

Nowadays, the eCommerce business model is prevalent. But, eCommerce businesses target audiences online slightly differently than brick-and-mortar businesses do. For instance, the main advantage of online stores is that people are able to shop from the comfort of their homes. However, those products need to be delivered to their doorstep, and shipping and delivery costs can be a problem sometimes.

To captivate online shoppers, you can use paid ads to let the world know that if they click on your ad, they will win a free shipping deal. This will boost your conversion rate, and your marketing efforts will pay off. 

For local businesses, paid ads focus on locality. Informing prospects that you are just a block away will always work in your favor. In addition to that, you can include your contact info in your ad, so that prospects have a much easier time getting in touch with your business and making a purchasing decision.

How you deploy your PPC marketing strategy is your own prerogative. However, you should always listen to the advice of expert PPC marketing agencies that will help you reach all set business milestones.

Bottom Line

PPC is a highly efficient form of marketing that allows you to launch your promotions and only pay for the results those promotions bring. The best way to achieve success through PPC marketing is to outsource the entire process to a professional PPC agency. They understand how the market works and how customers behave, ensuring that you get a significant return on your investments.

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Mihai-Alexandru Cristea | 19/12/2022 | 18:45

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