Starting March, the Histria wine cellar has a new storyteller: the brand agency Terentino, that will bring forward the story of the wines in the Histria citadel, of the lands and the local people.
Every Histria wine has its story and Terentino tells it with humor, spirit presence and talent. The unique character, the robust and balanced bouquet and the expressivity of the Histria wines insures the savor of every nation. Together, Terentino and the wine cellar Histria, are talking about tasting people, not consumers. The experience of every wine is much more than a simple act of consumption, it becomes an individual act that borrows the genre’s characteristics, transforming the story in a legend.
“We wanted to build and keep a brand that will win the wine passionate people, not only through quality products, but also through the stories that define ues. Beyond making good wines we want to bring the wine closer to every one of those who taste it. Terentino believe in the chemistry between people. We believe in the chemistry between man and wine. We are convinced that Terentino will have an important role in animation of our brand,” said Paul Fulea, Histria wine cellar’s administrator.
“Day by day we are looking for authentic stories that we can tell on the people’s understanding and liking. We found in the Histria wine cellars an emerging in the area’s traditions, a drop of history from the Dionysos God times, an occasion of discovering the stories of some historic lands,” said also Harry Ioncica, Viral Marketing Hustler-Terentino.