After the 2 bronzes won at Direct/Use of Mobile and Mobile/App Games, Publicis Romania added to its collection an extra silver and an extra bronze with the same Mr. Bear Driver (in Media, Public Sector category) for ACR.
At its turn, McCann Worldgroup Romania won 2 trophies for “Vodafone – Live from a different world”, a Bronze for in Lions Entertainment (Live broadcast category) and a bronze in Media Lions. Those wins establish a new record for the agency: seven years in a row winning at Cannes Lions.
In the 64th edition of the competition, Romania had the following representatives in the festival’s jury: Alina Damaschin (managing partner, Rogalski Damaschin) in PR, Ioana Filip (executive creative director, MRM//McCann) in Direct, Jorg Riommi (chief creative officer, Publicis Romania/Publicis One), in Promo & Activation, and Mihai Trandafir (managing director, UM Romania) in Media.
Cannes Lions continues until June 24. Today, the shortlists for the Creative Effectiveness, Digital Craft, Film, Film Craft and Radio categories will be announced, followed tomorrow for the Integrated and Titanium ones.
Photo credit: Ruxandra Papuc, McCann Worldgroup Romania