Saatchi & Saatchi + The Geeks sign „Eroii pragmatici” (The pragmatic heroes), the new integrated campaign for OLX, the classified ads platform.
The campaign shows Romanians with ideas, initiative, and the ones that always find solutions at the everyday problems of their families. It represents the first step in a new communication direction that OLX is pursuing.
„Pragmatically speaking, looking at the research and analytics numbers, we believe that there are serious reasons to believe that OLX is the only platform you need in order to sell efficiently. This is the reason we chose to communicate on the pragmatism territory and to applaud the Romanians that are choosing OLX,” said Costin Radu, managing director & head of Creative Planning, Saatchi & Saatchi + The Geeks
The campaign includes TV, radio, OOH and digital executions. The TV spot, directed by Tom Wilson and produced by Studioset, can be watched here.
The teams that contributed to the creation of the campaign:
The OLX team: Cristina Sauciuc – PR & Brand Specialist, Marius Funie – Online Marketing Specialist, Razvan Acsente – Head of Marketing, Cristina Gheorghitoiu – General Manager.
The Saatchi & Saatchi + The Geeks team: George Ilitoi – Copywriter, Ion Altieri Constantin – Designer, Paul Foltache – Senior Web Developer, Ileana Ghita – Brand Communication Manager, Vlad Petre – Brand Communication Director, Costin Radu – Managing Director & Head of Creative Planning.