ReDesign Crafts, a project by The Institute and ING Romania, presented for the first time during the central space of Romanian Design Week 2017, aims to highlight the importance of revitalizing the spiritual patrimony, but also the hidden potential of re-valuating the traditions and crafts through contemporary design. It reunited six successful initiatives, through the desire of proving that the dialogue between the crafts and the design is translated easier through creativity.
Mesteshukar ButiQ, Deltacraft, Patzaikin, KrafMade, Honest Goods, Batem fierul la conac! and the stories behind these projects have shown a clear proof of the value that these types of collaborations can bring both from a cultural, anthropological, but also economical point of view.
The contest ReDesign Crafts is a natural continuation of this process, through the desire of supporting designers, craftsmen, organizations or entrepreneurs that want to launch new products and that succeed in integrating in a creative manner traditional crafts and innovation in products in the contemporary design.
You can enter the competition can until September 10. All you have to do is send some proposals for design objects and decorative products by filling in the entering form. The best products will be awarded and developed with prizes worth EUR 20,000, offered by ING Romania.
The proposed products must bring along with the contemporary design also the tradition of the local craft. These can be the household tools, cooking pots, tableware products, illuminating bodies, textiles, textiles, decorations, accessories.
The projects included in the competition will be evaluated by a jury comprising Vintila Mihailescu – the president of the jury, author, publicist, psycho-sociologist and Romanian cultural anthropologist, Iosefina Frolu – corporate communication director ING Romania, Andrei Bortun – CEO The Institute, Mihai Gurei – creative director and owner Intro, Mihnea Ghildus – the initiator of Dizainar.
The jury offers maximum four prizes, with a combined amount of EUR 20,000 that will be covering the prototype’s production, as well as the developing of a series of minimum 50 objects.
The criteria that will be taken in account in evaluating the projects include originality, relevance and development in line with traditional values.