In order to make the mission easier for everybody that loves and to reduce the pressure of running after gifts, in February, Orange and Profero put to work The Dragobets, the cute robots that bring as gift more chat with the friends and more scrolls on Facebook, selfies on Instagram and original love declarations.
„After the success reported with My Heartbeats, launched in February last year and winner at the IABMIXX Awards 2016, we proposed ourselves to offer our clients this year as well a campaign that they would fall in love with. Because the Romanians are practical persons, we replaced the classical gifts from the month of love with megabits that will help them express their feelings even better online,” said Mirela Bosoi, head of Brand and Communication at Orange.
Under the headline „Pentru ca iubesc, vreau sa daruiesc” (Because I love I want to give), the new campaign will be rolled out until March 15 in online, digital OOH, social media and radio.
The Orange team involved in the campaign comprises: Mirela Bosoi (Head of Brand and Communication), Alexandra Circiu (Online Communication Specialist), Loredana Jucan (Brand Communication Specialist) and Andra Stegaru (Social Media Specialist).
Profero is represented by Valentin Nenu (Account Director), Elena Negrescu (Copywriter), Alin Badiu (Art Director), Daniel Oprea (Art Director), Vlad Emandi (Motion Graphic Designer) and Evelina Lunga (Account Manager).
The media component was covered by Anca Stancov (Head of media, Orange) and the media agency Initiative: Alina Gruianu (Account Director, Head of Unit), Andreea Corbos (Senior Media Planner), Andreea Chiorean (Digital Media Planner) and Cristina Dan (Junior Media Planner).