Ogilvy PR strengthens its offering with the new B2B Influence service, globally

Ogilvy PR has opened the conversation about the latest trends in influence marketing since the beginning of this year with the launch of the Influencing Report 2022 study. One of the trends identified by Ogilvy experts, as an opportunity for brands to expand, is the B2B Influence segment.

While brands around the world are collaborating with influencers and content creators, the B2B influence area is still in its infancy. Ogilvy has created a dedicated team of Business Influence specialists and has launched, globally, the Business Influence service, which will allow customers to increase their level of influence and, implicitly, their businesses.

Ogilvy Business Influence will provide customers with access to relevant industry resources needed to grow and strengthen brands’ reputation, will facilitate their relationships with key stakeholders and ensure a high efficiency of employees’ involvement in the reputational construction of companies.

According to estimates, by the end of this year, Business Influencer Marketing will generate revenues of $11.7 billion, which marks a paradigm shift for brands. By integrating relevant and credible voices from the B2B influence marketing industry into the communication mix, companies can more effectively solve key issues, from increasing sales to managing their long-term reputation and supporting employees. These voices represent credible authorities in the industry, with established audiences and relevant professional experience, providing contextual, informative and independent information.

“B2B Influence is the ‘sleeping giant’ of the influencing industry, an underexploited resource for business growth. The B2B influence segment is defined mainly long-term construction and relevance. It is also important to understand that B2B Influence is not exclusively about Linkedin and that it is not only about measuring reach, but especially about relevance. That’s why podcasts or other content platforms are compatible with B2B Influencing. We hope to be able to convince as many customers as possible to experiment in this area and to integrate – the expert voices – more and more in the communication mix”, Ana Sișu, Head of PR& Influence, Ogilvy Romania.

Globally, Ogilvy PR is already using the new customer service in its portfolio, such as IBM, Samsung Business and Vodafone Business, to build impactful influencing B2B campaigns.