Envisia – Boards of Elite, the first business school in Romania for board directors, has a new visual identity, after a rebranding process coordinated by INOVEO.
Envisia is an active promoter of professionalizing board membership and of responsible governance based on ethical principles. The project was launched in 2018 by Carmen Micu, MEng, MBA and Adriana Lobdă, FCCA. In partnership with Henley Business School, which belongs to the international elite of the 1% schools with triple gobal accreditation: AMBA, EQUIS, AACSB, Envisia introduced in Romania the first internationally recognized and accredited program for active board directors.
Three years after its debut, the success and the broad impact of Envisia prompted the need for aligning the visual identity to the brand’s performance and wingspan.
INOVEO audited the brand, extracted the main components of the Envisia DNA, and built a new visual identity. This comprises an update of the logo and new directions for the brand imagery and the brand experience, both online and offline.
“We used a shield symbol and opted for black&white, to convey trust and the idea that corporate governance has no room for shades of grey. On the other hand, we used vibrant colors and organic textures for the brand imagery. This way, Envisia communicates its commitment to humanity and social responsibility.” Dochita Zenoveiov, brand innovator @ INOVEO.
From over 11 hours of interviews and a half-day workshop with 17 people, the INOVEO branding specialists distilled the values at the foundation of the new Envisia identity: trust and the aspiration to join humanity and ethics with business practice.
“The result was fully documented and well-argued, demonstrating creativity and vision. Everything the INOVEO team does shows a continuous pursuit of excellence, which is also a fundamental value of Envisia. They are patient and wise, they listen and take their time to really understand what the client wants, feels, and thinks.” Carmen Micu, CEO & Board Member Envisia
INOVEO partner and senior designer Juergen Bamberg, who has spent over 20 years designing visual solutions for global brands, summarized the rebranding project:
“The logo alone does not convey all you have to say. The broader concept that we used is based on the idea of contrast. Unlike other identities in corporate education, in the case of Envisia the sobriety of the logo goes hand in hand with vivid imagery, as well as powerful shapes and tones. We also used kindred typesets, combing roman and italic types, serif and sans-serif.”
The rebranding process made use of the three components that give the foundation of any brand: story, proximity, and emotion. The story of Envisia begins with Carmen Micu and Adriana Lobdă, who had the courage and vision to build an elite organization from scratch. Through their trust and determination, they started a real movement for professionalizing the role of board members and promoting responsible governance. Proximity meant bringing to Romania the Master of Arts in Board Practice and Directorship Program from Henley Business School, as well as developing other educational programs grounded in the economic and social ecosystem of our country.
The emotion conveyed by the Envisia brand echoes the organization’s social and human substance. Envisia’s mission is to employ its specialized services to educate generations of directors in the spirit of professionalism, ethical conduct, and responsibility, thus adding value to the business environment and the community.