NEO BT campaign is the Work of the Month in ADC’s Top 3 in November

Mihai Cristea 18/12/2020 | 17:31

ADC Romania presents the best executions in Digital, TV, Print, OOH, Radio, Experiential/BTL and Graphic Design of November. The top covers the 18 winning campaigns from 13 agencies, freelancers and creative studios. The work of the month is the promotion campaign of the service NEO BT, signed by the agency Three for Banca Transilvania.

By Romanita Oprea

 

The Work of the Month

The project Banca Transilvania – NEO won in November the title Work of the Month and Number One place in the TV category for the TVC that expresses the harmony between the technology and the human. The creative team is formed of Andrei Tripșa & Sabin Staicu, from the agency Three.

NEO BT campaign by Andrei Tripșa & Sabin Staicu, Three agency.

„You. Technology. Harmony. 3 words, 3 punctuation signs. We must recognize that the simplicity is comforting. And as relevant as possible. When you take down the background noise to the minimum necessary you give the choreography and the music the chance to seduce. It’s as neonormal as possible”, said Marius Tianu, Freelance Creative and ADC*RO member.

TV                                          

Second place in the TV category goes to the campaign KFC Christmas Bucket for the 3 TVCs in which are presented the scenarios for taking lunch for the holidays at KFC: the offline scenario, the hybrid scenario and the online scenario. The team of the agency McCann was formed of: Mihai Constantinescu (Art Director) & Paula Ionescu (Copywriter).

KFC Christmas Bucket by McCann’s Mihai Constantinescu (Art Director) and Paula Ionescu (Copywriter)

On the third place was the TVC Mulțumiri cadrelor medicale din prima linie, created by Jazz Communication for MedLife. The creative idea came from the team: Corneliu Dobrea (Art Director) & Andreea Ghenoiu, Cătălina Groza (Copywriters).

Mulțumiri cadrelor medicale din prima linie, created by Jazz Communication for MedLife

The diploma went to LIDL for the campaign Sneakerii ĂIA de care vorbește toată lumea, created by Overskin Entertainment. The TVC presents the end of the teasing period and the fact that now #LidlSneakers can be bought from the LIDL stores. The creative team: Ștefan-Andrei Pop (Art Director) & Andy Daniluc (Copywriter).

DIGITAL                                               

First place was won by Catmobile and Sector 7 Hub for the campaign Noi doar punem întrebări, in which Oreste, Ionuț Rusu and Micutzu present the most common conspirations from that period. The creative team was formed by Alex Coteț (Director + Copywriter); Radu Nantu (Copywriter) & Alina Nechita (Art Direction).

The category’s second place goes to the campaign Hai să facem treabă, România!, created by Three for Banca Transilvania. The TVC presents, with the occasion of the Romania’s National Day, an atypic speech. The team that created it was formed of Andrei Tripșa & Sabin Staicu.

The third place went to the ASAP campaign, in collaboration with Subcarpați, dedicated to the signing of the ASAP Petition. The project is signed by the agencies Gavrilă&Asociații and Rusu+Borțun and highlights the need for the selective collection of plastic. The team was: Alina Gavrilă Borțun (Creation and Copywriting // Gavrilă&Asociații) & Miruna Macsoda (Strategy // Rusu+Borțun).

The accolades in the category go to:

ELECTRIC CASTLE – Ray Of Hope . The campaign was created in house by the team Vlad Sulea (Art Director) & Andy Daniluc (Copywriter).

Storia.ro – HYGGE la noi for the second stage of the campaign: Votează cuvântul preferat. The team: Andreea Pandelea (Head of Lifestyle) and Roxana Stratulat (Communication Manager) from MSL The Practice. Copywriter: Sonia Ardelean. Art Direction: Magma.

Tazz by eMAG – Peste Tot for the special music collaboration created by Jazz Communication. The creative team:  Cezarina Ioniță, Mara Sabău (Art Directors) & Cătălina Groza, Bianca Muscalu, Valentin Suciu (Copywriters).

GRAPHIC DESIGN                                           

In the new category, first place goes to the editorial project Sebastian Pren Works 2019-2020. The project also won first place in Print.

The second place goes to the work Visual Playground 2020, created by Visual Playground and Sebastian Pren. The mural in the Universul Palace courtyard also won the first place in OOH for the mix that was meant to be in contrast with the grey shades of Bucharest.

Third place goes to Bogdan Anghel (Senior Art Director) for the identity, branding and web design project created for the consultancy firm KNA Partners.

The accolades in the category go to:

TypeThursday – for the project created by Bianca Dumitrașcu, and that also took second place in OOH.

Graphomat – FOI #3, work that covers Q&As with various illustrators and creatives or research over the posters and the editorial projects. It also took the second place in Print.

OOH                                     

The third place goes to the project Documentary Mondays 2020, created by Daniel&Andrew for Centru Ceh.

An accolade in the category goes to Fiction Tuesdays 2020, signed for Centru Ceh by the creative studio Daniel&Andrew, in collaboration with Bianca Dumitrașcu. The event was dedicated to the commemoration of the director Jiri Menzel.

And also the campaign Noi doar punem întrebări, signed Sector 7 Hub for Catmobile.

RADIO                                  

An accolade goes to the campaign Secom – Good Routine, by Jazz Communication. The creative team was formed by the copywriters: Valentin Suciu & Alexandra Mihuș.

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