MSL The Practice is the PR agency selected by Glovo for its local communication

Mihai-Alexandru Cristea 26/08/2020 | 15:08

Starting September, MSL The Practice is Glovo’s local public relations agency for the company’s corporate communication and public affairs. The selection was made through a pitch where some of the most important public relations agencies in Bucharest were invited.

By Romanita Oprea


Glovo is an on-demand delivery platform that allows users to buy, collect and send any product or item within their cities. The app was launched in Romania in May 2018 and is currently available in 30 cities in the country, including Bucharest, Cluj-Napoca, Iasi, Sibiu, Brasov, Constanta and other district capitals.

MSL The Practice will provide consulting for the company’s corporate communication and offer support in implementing communication campaigns and social responsibility actions, along with media relations and public affairs.

“In just two years since its launch, Glovo has expanded to over 30 cities in Romania. With such dynamic expansion, but also taking into account the volatile context we are all going through, corporate communication has become increasingly important for us. We needed the right partner and we are glad to have found it in the MSL The Practice team, which has the necessary experience and skills to meet all the communication needs of the next year, which will be as ambitious as those so far”, said Victor Răcariu, General Manager of Glovo Romania.

“We are proud to work with Glovo, a company with such a profound impact on the economy, society and communities. We are glad that we will contribute to consolidating Glovo’s presence in Romania and that together we will transform the cities in our country into more accessible cities for people, with the help of the couriers and application partners”, said Oana Bulexa, Managing Director of MSL The Practice.

Glovo is an on-demand delivery platform that allows you to buy, collect and send any product or item within your city. Born in Barcelona, the company operates in 298 cities in 22 countries across EEMEA, LATAM and Sub-Saharan Africa. Glovo has more than 2.5 million monthly active users, 50,000 active couriers and over 25,000 associated partners worldwide.

MSL The Practice, part of the largest communication group in Romania – Publicis Groupe, is the most awarded PR agency in Romania and in Southeast Europe, recognized for the creativity and efficiency of its communication campaigns, made for companies in all fields (tech, consumer electronics, food & drinks, banking and financial services, automotive, pharma, entertainment, retail, real estate, NGOs etc.).

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