MOCAPP, a tech startup that facilitates the development of marketing campaigns with the help of influencers (Influencer Marketing) intends to invest 200,000 euros in accelerating business development.
The investment will be financed through an active equity crowdfunding campaign starting on October 27 on SeedBlink, the largest platform dedicated to startups in South-Eastern Europe. The amount will be used for developing the new tools for platform users, over 800 in the first year, increasing the level of interaction and presence in the region.
“MOCAPP is a business project that started from the need of professionals to use digital tools in marketing campaigns. We started with an Excel and an own investment of 65,000 euros. We then built a strong team, with advanced skills in digitization, we attracted the first investments, and in 2019 we became the Influencer Marketing platform with the highest level of automation in Romania. Today we are a tech startup validated by the market, with active contracts and campaigns and with an enormous potential for regional growth”, says Florin Grozea, founder and CEO of MOCAPP.
The platform can be used by any brand, local or multinational company, which wants to bring its products close to customers with the help of influencers. MOCAPP provides clients with the research, automation of contracts and payments, reporting, statistics and performance analysis, and from 2020 also provides audited audiences of influencers, through the partnership with HypeAuditor.
“We discovered the entrepreneurial side of Florin Grozea for more than a year and we were impressed by his consistency and passion to build MOCAPP, at a time when the Influencer Marketing market was gaining momentum. Innovation by automating and technologizing such tools, plus very good knowledge of the market has convinced us to support this round of financing on SeedBlink. “- said Andrei Dudoiu, co-founder and CEO of SeedBlink.
Vision: more effective marketing campaigns in a shorter time
The value that MOCAPP brings to a company starts from estimating budgets, instant access to the largest database of influencers in Romania, an average time saving of 40%, respectively optimized costs by 8% -24%.
The platform currently brings together over 700 influencers from Romania, the Republic of Moldova and 5 other countries and includes over 190,000 data points (information about influencers, links, demographics, statistics, fees, etc.), research tools and implementation of advertising campaigns.
Market size: over 50% annual growth
Globally, the Influencer Marketing market has a volume of over $ 8 billion, according to figures available in Europe and the United States, and an accelerated growth rate, doubling its value every two years. The Central and Eastern European market will be worth hundreds of millions of euros a year in 2024, with sustained growth each year.
2021 goals: 400,000 euros run through the platform
The goals of the MOCAPP founders are that by the end of 2021, the platform will reach over 2000 influencers in the region and over 1000 collaborations between brands and content creators. It is also estimated that the total budgets through the platform will increase from 180,000 euros this year to about 400,000 euros in 2021.