MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team to produce ads for clients, this functionality – designed to transform the way advertisers generate and optimize images and headlines – will be released in full towards the end of the first quarter of the year.
Using Open AI’s DALL-E 2, advertisers can generate computerized digital images through text-based cues and adjust headlines based on specific geographic and historical data. This level of automation is faster, requires fewer resources, and revolutionizes overall campaign efficiency and effectiveness. When paired with MGID’s smart recommendation algorithms and contextual intelligence, these artificial intelligence (AI) technologies enhance ad performance and user interaction with MGID’s ads.
Other important benefits for advertisers include expanding visual tools beyond traditional stock images with unique, more impactful images that drive 20% higher click-through rates (CTRs). Advertisers therefore have more control over key details, including angle, tone, style, character and emotion conveyed. Plus, multiple variations of the same image make for quick and easy AB testing to identify what resonates best with your audience.
Sergii Denysenko, General Director of MGID:
“It is clear that artificial intelligence will play a key role in the development of the next stage of truly optimized advertising campaigns. Pairing it with our smart recommendation algorithms and existing contextual intelligence technology is a natural evolution in creating a better experience for advertisers, publishers and audiences alike. Impressed with its capabilities during testing, we look forward to the launch and to see how artificial intelligence will be adopted by advertisers throughout the year.”
MGID is a global advertising platform that helps brands reach unique local audiences. It uses AI-based, privacy-first technology to serve high-quality, relevant ads in brand-safe contexts. The company offers a variety of ad formats, including native, display and video, to provide a positive user experience. This allows advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
Every month, MGID reaches 900 million individual readers with 200 billion impressions through 25 thousand trusted publishers.