The agency McCann PR Romania has officially launched the specialized division of strategic consultancy and communication services in the sports representation field. The McCann PR Sport Division comes to complete existing ones – FMCG &Retail, Health, Tech, Energy, Finance, Experiential Marketing & Events and Influencers Management – in order to offer its clients a range of competences that is as vast as possible.
By Romanita Oprea
The launch of McCann PR’s sports division comes as a natural extension of the agency’s activity so far, having in mind the large projects developed in the sports field and the connected fields. The values associated to sports – performance, respect, perseverance, effort, trust – are already integrated in all the projects and, as a 360° communication agency, McCann PR has the capabilities to integrate the area of experiential marketing with the one of communication and PR, therefore also highlighting the integration opportunities of the brand PR projects with the ones in the sports field.
“McCann PR has a very special relationship with the Romanian sports. We know that behind every legend that is today a source of pride for us all are thousands of hours of training, fights, hopes and disappointments – and thousands of success and failure stories. We want to tell those stories further, in the hope that they will be a source of inspiration for as many people as possible,” said Lavinia Chican (Senior Partner, McCann PR).
The newly created division will have a dedicated team and will be coordinated by Teodor Hedesiu, PR Manager in McCann PR.
“Sports will remain a field that gives birth to true passions. And when you are given the occasion to bring further the lessons that it’s offering you, you don’t sit arond and wait and just get to work. And not anyway; thankful for the priviledge of working alongside the actual and future Romanian champions. I am anxious and delighted that with the whole team to put in the game all the knowledge achieved in all those years since we have been working in the communication industry,” said Teodor Hedesiu (Coordinator McCann PR Sport Division).