Marketing, social media and branding in the Metaverse era with expert Zoe Marais

Mihai-Alexandru Cristea 23/09/2022 | 17:34

The evolution of the digital space has brought about many huge changes. One of the most extraordinary ones predicted by many marketing experts is the inception of how the Metaverse will dilute and over take most of our day to day tools such as marketing, social media and branding.


The Metaverse is by no chance taking any prisoners and this is a fact. One of the many marketing experts who’ve predicted this is the well renowned social media, content strategist and marketing expert Zoe Marais who vividly shared her prediction of the marketing, social media and branding space in the years to come.

Marais stipulates that the world is definitely heading into the Metaverse with many of our brands and products being fully advertised and showcased there with no exception, something that she is very fond of herself.

Marketing just as social media is one of the foundations the Metaverse will be built on. The Metaverse, in return, will impact the way we think about and use social media. The world will see a sharp rise in more Metaverse oriented marketing tools than ever.

So how can we expect marketing and social media marketing to evolve over the coming years as the Metaverse begins to take over and take hold of our brands, lives and companies? Will the term “marketing” become redundant, not because we stop using the web to be social and for businesses, but because most aspects of the internet will become socially connected without any limits?

With all this being said Zoe Marais, a marketing expert and social media strategist, thinks the future will only help marketing and social media grow stronger no matter the circumstances. She definitely predicts a shift to Metaverse which she thinks is for the benefit of most experts despite the fear of losing a lot in the process.

“Its hard to say where this field is headed, but I do know that as the years go on this type of marketing will only grow stronger and stronger. I predict that we’ll soon be shifting into Metaverse based marketing where we’re not only being fed ads and content on social media platforms, but we will be in the platforms face to face with these marketing efforts. This is a space I’m extremely passionate about too.” Zoe Marais said.

The marketing expert also believes that more and more people and professionals need to be well versed in these new inceptions such as the Metaverse and the famous blockchain companies. Knowledge is power and the more people get accustomed things like the Metaverse the more people can use their crafts and grow through the changes.

“I enjoy bridging gaps between consumers and businesses and one of the key industries that I think lacks a substantial amount of wide spread adoption is the web3/blockchain space. Over the last year I’ve worked closely with blockchain companies to build their online presence and help connect as many people as possible from the wide spread public to a very niche and evolving industry. This technology has such huge potential and has been deemed the future. I keep imagining all of these tools including the Metaverse corroborated with the crafts some of us are experts in. If we managed to grapple and know more about these new things we will definitely be able to use them to our advantage. Contrary to this, which is dangerous, if no one knows about it, how are we going to accomplish what we know best?”

Who knows what the future holds? With more stern and honest discussions with Marketing experts such as Zoe Marais, the world will definitely be a better place for old school crafts as long as we do better to know more and know more to do better.



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