Retailer Lidl Romania has launched its own online cooking show. In the first episode, Chef Florin Dumitrescu, Andrei Aradits and his special guests demonstrate that anyone can cook fast recipes that seem sophisticated, if they are easily translated.
The first guest that accepted the Lidl challenge is stand-up comediant Cosmin Nedelcu, aka Micutzu.
The episodes have a monthly frequency and can be found on Lidl Romania’s YouTube page, as well as on a specialized platform.
The new Lidl campaign benefits from PR, social media and digital support.