Larisa Ghitulescu and Romeo Cretu launch Summiteers program

Newsroom 30/03/2017 | 07:00

The most frequent issues that teams cope with are lack of leadership, engagement, communications, crisis management and motivation, surveys say. Larisa Ghitulescu, an entrepreneur in creative communications with a background in journalism, and Romeo Cretu, people developer (trainer, coach and consultant), have built a program meant to help teams address such issues.

The program is called Summiteers – The Leadership Experience and was built upon a real story that happened in the Himalayas, on one of most dangerous 8,000-meter mountains in the world.

That was in May 2008. Spaniard Iñaki Ochoa de Olza, who had suffered a stroke on the South Face of Mt. Annapurna (8,091m), at 7,400 meters, was dying. A dozen mountaineers from ten countries, with very diverse lifestyles, jobs, objectives and cultures, made up a team rapidly to try to rescue their comrade. At that altitude, the oxygen quantity is three times less compared to sea level and temperature reaches extreme negative levels; the human body can survive for a few days. All the mountaineers in the team were aware their lives were in danger.

Summiteers combines Romeo’s knowledge from working with companies and people throughout his activity, on one hand, and what Larisa has learnt from the field as a business journalist, manager of communications and crisis, as well as an insider of high-altitudine mountaineering, on the other hand.

”There are hundreds of definitions for Leadership. We chose only one to create Summiteers. . That’s all. Go with your team. Because nobody can be perfect, but a team could become. This is Annapurna story’s message, too. Mountaineers are often compared to solitary wolves. But when they meet under tough circumstances, when there are shouts and death, they gather, just like packs of wolves do, and become stronger together,” says Larisa Ghițulescu, who has worked with various mountaineers, including Denis Urubko, one of the strongest and most innovative high-altitude climbers of all times.

”Companies, organizations and even individuals often look for this team spirit, driven by values and strong motivations. Hence, this program idea,” explained Cretu.

Summiteers is recommended for those teams – in business, NGO-s, sports, public services or politics – who are guided by values and visionand who put people first on the list of priorities.

Summiteers owns the exclusive right to use Pura Vida/The Ridge on learning purposes. The program is built upon the situations and key-messages in the film and follows the same steps as mountaineers before an expedition: preparation, implementation, monitoring. The program is recommended for teams made up from 10 to 50 people and has three formats: Summit (Premium), High-Camp (Gold) and Base-Camp (Silver).

Romanita Oprea

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