Jorg Riommi, at the moment Chief Creative Officer, Publicis Groupe Romania, has been given additional creative leadership duties as Chief Creative Officer for Publicis Groupe operations in Central Eastern Europe (CEE). The new appointment, effective immediately, will add to his current responsibilities as Chief Creative Officer at Publicis Groupe Romania.
By Romanita Oprea
The CEE operations are a part of the Groupe’s Northern and Central Europe region which is led by Chief Executive Officer, Jarek Ziebinski.
“Creativity, I believe, is the biggest source of competitive advantage in business today. As we continue to transform our company across the world to drive the Power of One model, we wanted to ensure our focus remains firmly on creativity, more specifically, the new kind of creativity that is in line with the world we live in today, fueled by data, amplified by technology and delivering desired results. The appointment of Jorg as the Chief Creative Officer for Publicis Groupe in CEE reinforces our commitment towards this. Jorg’s strong track record in delivering effective creativity speaks for itself. I’m confident that he will bring the creative firepower to elevate our creative strength across the CEE region,” said Jarek Ziebinski, CEO, Publicis Groupe Northern & Central Europe.
Over the course of Jörg’s 16-year career with Publicis Groupe, 12 of which (2002-2014) were with Saatchi & Saatchi where he worked with offices across Europe and Latin America including Rome, San Juan, Bucharest, Frankfurt and Berlin. During this time he was also roped into several network projects that saw him working with markets including Madrid, Amsterdam, Paris, Copenhagen, Geneva, Brussels, Milan and New York.
While at Saatchi & Saatchi Bucharest, Jörg led the agency to become the top internationally-awarded agency in Romania in 2008 and 2009 and top three position in the CEE region at Golden Drum.
As Executive Creative Director for Saatchi & Saatchi in Frankfurt, he, alongside his counterparts at Saatchi & Saatchi in Berlin and Dusseldorf, helped to elevate Saatchi & Saatchi Germany to the seventh position (from 52nd in 2012) in the local creative ranking in 2013, leading it to become the fourth-placed multinational network in Germany.
Jörg’s work has gained more than a hundred awards at major festivals including: D&AD, Cannes Lions, Clio, London International Awards, Eurobest, Effie Awards, New York Festival, Cresta, Epica, Golden Drum, ADC and more. He was also invited to be a part of numerous international juries: Dubai Lynx Award 2010, New York Festival 2012, Eurobest 2014, CLIO 2016, Golden Drum 2016, The One Show 2017, Golden Hammer 2017 (Jury Chair), Cannes Lions 2017 and Dubai Lynx 2018.
In July 2014, Jörg was appointed as the Chief Creative Officer of Publicis Romania. Under his creative leadership, the agency ranks as the top Publicis agency in CEE and the third placed Publicis office globally at Cannes Lions 2018. During these four years, the agency was awarded with 11 Cannes Lions, four Grand Prix and 2016 Agency of the Year at Golden Drum, D&AD recognitions and most importantly, consistent new business wins.
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), Publicis.Sapient (SapientRazorfish & Sapient Consulting) and Publicis Health. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.