Jazz creates new campaign for Provident

After launching a major visual identity change process in 2016, consumer loans provider Provident announces the launch of a new platform in Romania, aligned with its new brand philosophy.

Named “Merita sa faci un pas inainte” (It’s worth taking a step ahead), the new platform created by the Jazz agency team starts from the strategic idea according to which the satisfaction and the emotions generated in fulfilling a desire, a plan or a dream, are surpassing their material value.

Communication has a motivational and optimist tone and stakes on, at the same time, the emotion of the stories told by the characters in the moments when they truly feel that the investments in the personal plans or in the desires for the dear ones were worth it.

“It was time for a change, carefully prepared by the previous campaigns and aligned to the diversification of the portfolio of offered products,” said Marilena Barliga, marketing director Provident Financial Romania.

“If until now Provident was talking on a rational tone about the opportunities and needs that the people could make happening with a simple and fast loan, the new platform allows us to concentrate on the moment in which the already made investment bears fruit: has built the comfort of the home, generated a child’s performance and parent’s happiness, fulfilled an older wish, a passion, or contributed to a new step in the career. Those are the kind of moments that we all live and with which we all resonate,” said Simona Suman, group creative director Jazz Communication.

The integrated campaign includes strategy services, ATL, digital, PR and social media

The Provident Financial Romania team that worked on the campaign:

Marilena Barliga – Marketing Director

Narcisa Gheorghe – Brand & Content Marketing Specialist

The Jazz Communication team:

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Simona Suman- Group Creative Director

George Bucurescu – Copywriter

Krisztina Maier – Art Director

Alexandra Vestineanu – Account Director

Andreea Dragan – Senior Account Executive

Loredana Saru – Client Service Director

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