Jazz Communication wins grand trophy at 15th edition of EFFIE

The agency Jazz Communication has won the Grand Effie trophy 2018 for the campaign TOGETHER FOR MagicHOME.

The initiative meant 636 people that stood non-stop, for 23 days, on the Solidarity Chair, placed in the Galateca window, with the purpose of raising funds for MagicHOME, the refugee of partners whose children are diagnosed with cancer.

Jazz got another Gold Effie awards and a Silver in the categories Branded Content, Positive Change – Non-Profit, respectively Engaged Communities, for the campaigns: again for TOGETHER FOR MagicHOME and Time from Your Own Time (Avon brand).

Twelve agencies and companies were awarded during Effie Gala. The awards included 9 Gold Effies, 12 Silver Effies, 10 Bronze Effies and the Grand Effie.

The winners were: Cohn & Jansen JWT, Fabryo Corporation, GMP Advertising, Graffiti BBDO, Headvertising, Jazz Communication, Kubis Interactive, Leo Burnett Group/Publicis One Romania, McCann Worldgroup România, Next Advertising, Publicis Romania/Publicis One Romania and Three.

“I’ve seen many good campaigns this year, true sources of inspiration for the whole advertising industry, a sign that the market is evolving and the fact that we are all becoming better,” said Nicoleta Eftimiu, country manager Coca-Cola Romania and Moldova.

The three agencies that obtained the maximum score were Leo Burnett Group/Publicis One Romania, McCann Worldgroup Romania and Jazz Communication, with the same score as UM Romania.

The brands with winning campaigns at this year’s edition were: Aqua Carpatica, Auchan, Avon, Banca Transilvania, Coca-Cola, Enel, Grolsch, ING Bank, Kaufland, KFC, MagicHOME, Noroc, Pampers, Patria Bank, Savana, Storia.ro, Taco Bell, Telekom, Unisol and Visa.

According to Effien Index, the client of the year is Telekom Romania, the brand of the year is Telekom, while the agency of the year was Leo Burnett Group/Publicis One Romania.

EFFIE 2018 Winners

Packaged Food

BRONZE

Campaign: Natural, Without Compromises

Brand: Unisol

Client: Bunge România

Submitted by: Cohn & Jansen JWT

Personal Care Products & Services

SILVER

Campaign: Lullaby

Brand: Pampers

Client: P&G România

Submitted by: Leo Burnett Group/ Publicis One România

Alcoholic beverages – Beers

BRONZE

Campaign: The Beer That Cheers to Dads

Brand: Noroc

Client: Molson Coors

Submitted by: Leo Burnett Group / Publicis One România

Non-alcoholic beverages

BRONZE

Campaign: Festival Bracelet

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup România

GOLD

Campaign: The Taste of Purity

Brand: Aqua Carpatica

Client: Valvis Holding

Submitted by: Cohn & Jansen JWT

Durables

SILVER

Campaign: The Non-traditional Family

Brand: Savana

Client: Fabryo Corporation

Submitted by: Fabryo Corporation

Retail

BRONZE

Campaign: Animaterra

Brand: Kaufland

Client: Kaufland România

Submitted by: Leo Burnett Group / Publicis One România

Restaurants

SILVER

Campaign: CEVA / Something from KFC

Brand: KFC

Client: US Food Network

Submitted by: McCann Worldgroup România

Financial Services

BRONZE

Campaign: Simple as ING

Brand: ING Bank

Client: ING Bank România

Submitted by: Headvertising

SILVER

Campaign: Talking Salaries

Brand: ING Bank

Client: ING Bank România

Submitted by: Headvertising

Campaign: Hats

Brand: ING Bank

Client: ING Bank România

Submitted by: Headvertising

Campaign: The Entrepreneurial Bucharest

Brand: Banca Transilvania

Client: Banca Transilvania

Submitted by: Three & Next Advertising

Campaign: Convince your folks to pay with Visa

Brand: Visa

Client: Visa

Submitted by: Publicis România / Publicis One România

Telecommunications

GOLD

Campaign: #NETLIBERARE

Brand: Telekom

Client: Telekom România

Submitted by: Leo Burnett Group/ Publicis One România

Campaign: Business Liber

Brand: Telekom

Client: Telekom România

Submitted by: Leo Burnett Group/ Publicis One România

David vs Goliath

BRONZE

Campaign: What Can Patria Do for You

Brand: Patria Bank

Client: Patria Bank

Submitted by: GMP Advertising

New Product or Service Introductions

SILVER

Campaign: The Only Taco Bell On A 1208KM Radius

Brand: Taco Bell

Client: California Fresh Flavours

Submitted by: McCann Worldgroup România

BRONZE

Campaign: To find a house

Brand: Storia.ro

Client: OLX Online Services

Submitted by: Publicis România / Publicis One România

Brand Experience

GOLD

Campaign: Festival Bracelet

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup România

Campaign: Romania’s Next Big Vlogger

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup România

Branded Content

BRONZE

Campaign: Awake Music Experiment

Brand: Grolsch

Client: Ursus Breweries

Submitted by: Kubis Interactive

GOLD

Campaign: Time from Your Own Time

Brand: Avon

Client: Avon Cosmetics România

Submitted by: Jazz Communication

Positive Change – Brands (CSR)

BRONZE

Campaign: Help Romania Breathe

Brand: Auchan

Client: Auchan Retail România

Submitted by: Graffiti BBDO

SILVER

Campaign: Nest Address

Brand: Enel

Client: Enel România

Submitted by: Publicis România / Publicis One România

Positive Change – Non-Profit

GOLD

Campaign: TOGETHER FOR MagicHOME

Brand: MagicHome

Client: MagiCAMP

Submitted by: Jazz Communication

Media Idea

BRONZE

Campaign: Vlogger’s Swap

Brand: Telekom

Client: Telekom România

Submitted by: Leo Burnett Group / Publicis One România

GOLD

Campaign: Festival Bracelet

Brand: Coca-Cola

Client: The Coca-Cola Company

Submitted by: McCann Worldgroup România

Engaged Communities

SILVER

Campaign: TOGETHER FOR MagicHOME

Brand: MagicHome

Client: MagiCAMP

Submitted by: Jazz Communication

GOLD

Campaign: Vloggers’ Swap

Brand: Telekom

Client: Telekom România

Submitted by: Leo Burnett Group / Publicis One România

Seasonal Marketing

SILVER

Campaign: Convince your folks to pay with Visa

Brand: Visa

Client: Visa

Submitted by: Publicis România / Publicis One România

Business to Business

SILVER

Campaign: Business Liber

Brand: Telekom

Client: Telekom România

Submitted by: Leo Burnett Group / Publicis One România

CLIENT OF THE YEAR

Telekom România

BRAND OF THE YEAR

Telekom

AGENCY OF THE YEAR

Leo Burnett Group // Publicis One România

GRAND EFFIE 2018

Campaign: TOGETHER FOR MagicHOME

Brand: MagicHome

Client: MagiCAMP

Submitted by: Jazz Communication