Jazz and MedLife roll out campaign based on the historical breakthroughs in Romania’s medical field

Newsroom 04/10/2016 | 16:12

The Romanian medicine has an impressive history. The years 1850-1920 are full of important accomplishments, this being the gold period in which the basis of the Romanian medicine was set. Many young doctors that graduated in Wien, Paris or even the USA are coming back to Romania and are performing the first complex operations and the first analysis. The basis of the Romanian medicine was set by the French Carol Davila, but he was followed by extraordinary doctors such as Ioan Cantacuzino, Dimitrie Bagdasar or Constantin Arsenii.

In a new campaign rolled out with the help of Jazz agency, private healthcare provider MedLife drew a parallel between the past and the present.

The campaign is a manifesto that reminds the Romanians about the history they should be proud of and is supported by three spots dedicated to the MedLife specialists.

The new MedLife TV spots are representing on their turn a premiere, being the first time in a Romanian campaign when the major characters (both the doctors and the patients) are 100 percent real.

 “’They started, we are continuing” follows the manifesto through which we want to remind the Romanians that in Romania is also done quality medicine and to build their confidence in our doctors. At the same time, the campaign has a role of bringing awareness towards the value of the Romanian medicine school. We have doctors that are solving exceptional cases, but, unfortunately, this accomplishments are rarely promoted, many – possibly- don’t even know about them,” said Simona Iliescu, marketing director of MedLife.

The campaign is rolled out in the period September-December 2016 and it includes TV, online, indoor, press, PR.

The Jazz team that worked on this story comprised:

Valentin Suciu – Creative Director & Partner

Andreea Ghenoiu – Group Creative & Copywriter

Irina Pencea – Strategy & Concept

Raluca Matei – Head of Art

Georgiana Rotaru – Account Manager

The MedLife team included:

Simona Iliescu –Marketing Director

Oana Safta – Marketing Specialist

Diana Grosu – Marketing Specialist

Alexandru Valdu – Online Marketing Specialist

Mariana Ursoi – Analyst Clients’ Relations

The team of doctors:

Dr. Dan Suiaga, Dr. Stefanita Dima, Dr. Bogdan Marcel, Dr. Diana Toma

Romanita Oprea


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