IPG Health, the world’s leading global healthcare marketing communications network, has formed an affiliation alliance with Brain & Heart Communications, a leading agency in Romania to help clients accelerate their business and impact in the country and across the CEE region.
The agency, whose alliance will go to market as McCann Health Brain & Heart, offers a strategic affiliation which combines IPG Health’s expertise, specialized capabilities, and global scale with Brain & Heart’s innovative creative and medical communications solutions, digital prowess, and deep local market knowledge. This affiliation is a continuation of IPG Health’s obsession with delivering the best talent, capabilities, and expertise to create the right, bespoke solution for every client.
Saturnino Izquierdo, IPG Health’s President of Global Client Solutions for International Markets said:
“Part of the beauty of IPG Health is the diversity of agency brands and our unparalleled global footprint and scale. Central and Eastern Europe is an important, growing market for our global clients, and through our alliance with McCann Health Brain & Heart we are poised to take our clients’ business to greater heights within the region.”
Based in Bucharest, McCann Health Brain & Heart will be led by Ruxandra Vasilescu, who brings over 16 years of experience in communications and advertising. She partnered with the McCann Health Network for the last seven years and has been awarded with more than seventy international awards, including a Cannes Lion Award in Health in 2019.
“Our vision is to offer integrated healthcare communications needed in Romania and our region in order to adopt and launch new products, technologies, and services. My team and I have a healthy obsession translating business opportunities into programs to educate, inform, and engage all audiences,” said Ruxandra Vasilescu, Managing Director. “We are proud of the medical communications solutions we have created over time, including our partnerships with healthcare professionals associations and collaborations with highly regarded innovation centers, NGOs, medical societies, and patient associations”, added Vasilescu.
McCann Health Brain & Heart brings together more than 30 creatives, strategists, and client service directors dedicated to healthcare. Their leadership team consists of Marius Geanta, former President and Co-Founder of the Center for Innovation in Medicine, as Medical Director; Andrei Alexandru as Head of Strategy, Raluca Andreica, who has been awarded internationally multiple times for her work in healthcare as a Creative Director and Oana Calin as Account Director.
“With McCann Health Brain & Heart as a new full-service agency and its experienced team under Ruxandra’s leadership, we pay tribute to our global mission of doing what’s right for our clients, their brands and our people,” said Joerg Hempelmann, President, IPG Health Europe.
McCann Health Brain & Heart’s clients include a wide spectrum of healthcare companies ranging from global pharma to medical devices and healthcare services, and the agency is one of the network’s regional hubs for IPG Health’s global clients in Central and Eastern Europe.