Highlights from behind the scenes of some of the biggest reputation crisis in the last years presented in Bucharest on October 18

Newsroom 08/09/2017 | 11:17

The first event that highlights the backstage of some of the biggest reputation crisis in the last years, their impact on the business, but also the first steps in the reconstruction of the affected reputation, will be organized by GMP PR on October 18.

Among the confirmed speakers at the event are Alina Coca, deputy head Media Operations NATO, Ana Adi, teacher at Quadriga University of Applied Sciences in Berlin and the author of the #rezist volume, a collection of reflections of several contributors regarding the events in the winter of 2017 in Romania, Martin Riecken, head of Crisis Communications Group Corporate & External Affairs,TUI Group involved in the management of some crisis such as 9/11, SARS, the suicidal pilot from Germanwings or the Lufthansa pilots’ strike, Dirk van Eeden, one of the most famous consultants in crisis management in the world and Richard Bagnall, one of the Barcelona’s Principles’ founders.

The conference will be organized on Rooftop Bucharest Mall and is addressed to all the marketing and communication experts.

„In a world of boycotts, cyber-attacks and social media power, the crisis are not avoiding us anymore. We can prepare for them, we can learn how to correctly administrate them, but what about how we measure their impact in business and what are the recovery strategies? Our guests have valuable lessons to share,” said Ana-Maria Diceanu, senior partner GMP PR and head of the Crisis Department.

Romanita Oprea