Grapefruit to organise World Information Architecture Day 2019 on February 23 at Iasi

Newsroom 19/02/2019 | 12:10

Digital agency Grapefruit organizes for the eighth year in a row the World Information Architecture Day (WIAD) event in Romania. This year WIAD comes back to Iasi on February 23 at Fab Lab, after the 2017 edition. Grapefruit chose to organize this year’s event Iasi because it wants to contribute to the growth of the local digital community, by constantly investing in its development. Also with the purpose of growing the local market, Grapefruit’s representatives have chosen national speakers who can offer information and case studies based on their wide expertise, at a big scale, not just locally.

By Romanita Oprea

WIAD is an international one-day event, dedicated to information architecture, organized at the same time in over 26 countries, in 62 locations, under the headline  “Design for difference”, by a community of professionals with a common goal: giving shape to the future information architecture. Gathering experts in the field and members of the digital departments in top companies, UX designers and specialists in digital marketing and AI (Artificial Intelligence). WIAD was launched by the Information Architecture Institute (IAI) in US and takes place each year.

But what does “Design for difference” refer to? At the designers’ responsibility of creating experiences, services, new spaces, systems that would interact with millions of users, but at the same time, producing an impact in the lives of others. A positive impact.

“Differences of ability and disability. Differences of access to information and technology. Differences in language and culture. Age, sex or identity differences. Differences in expertise. As creators of informational architecture, us, the designers, need to think at the consequences and the impact of the decisions taken by us have and will have over the rest of the humanity. We must reflect each time when we take important decisions, but also to base ourselves on a deep research,” said Alecsandru Grigoriu, Lead UX Designer la Grapefruit.

WIAD 2019 Iasi’s speakers that will concentrate on the design that make the difference are: Raluca Teodorescu – Head of Digital Communication ( Enel Romania ),Marian Hurducas – Digital Marketer, Founder ( Necktie ), Roxana Magopet – Director Marketing & Comunicare ( Fan Courier ), Incze Zsolt – Sr. UX Designer ( Adobe ), alongside Grapefruit’s  design (Alecsandru Grigoriu, Victor Keller, Ion Turcanu, Andrei Balanica) and content (Andreea Marinciu) teams.

Those interested in taking part can reserve a seat in the room at the following link:

Founded in 1999, Grapefruit is a user experience and digital product development agency, focused on resolving clients’ business problems. At the same time, the agency’s goal is to make easier and more pleasant the end users’ lives.



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