18 agencies were awarded at the 19th edition of the Effie 2022 Gala. In total, 1 Grand Effie, 9 Gold Effie, 19 Silver Effie and 30 Bronze Effie were awarded. The Grand Effie went to the “Book a Vax” campaign, designed by House of Arrows and developed for the Curtea Veche Publishing House.
By Romanita Oprea
This year’s winning agencies and companies are: Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, Graffiti PR, House of Arrows, Headvertising, Jam Session Agency, LEO BURNETT, Minio Studio, Mercury 360, Media Investment, McCann Worldgroup Romania, Publicis Romania, Saatchi & Saatchi + The Geeks, Sector 7 HUB, The Mainstage Agency, Tribal Worldwide and VMLY&R.
The top 3 highest scoring agencies in the competition are Publicis Romania, Leo Burnett Romania, and Jam Session Agency.
The top 3 clients are Procter & Gamble, HCL Online Advertising and, on equal points, Carrefour Romania and Curtea Veche Publishing House.
Top 3 Brands brings Tazz on the first position, followed by the Curtea Veche Publishing House and, on equal points, Carrefour Romania and Ferrero.
According to the Romanian Effie Rankings, calculated based on the international Effie Index system, Client of the Year is Procter & Gamble, Brand of the Year is Tazz, and Agency of the Year is Publicis Romania.
The Grand Effie was awarded to “Book a Vax” by House of Arrrows for Curtea Veche Publishing House.
The Effie 2022 Awards Gala took place live at the Bragadiru Palace and was moderated by Cosmin Stan, ProTV news anchor.
The Effie 2022 Organizing Committee was composed of: Ruxandra Rau – Director Brand & Communication Strategy Telekom Romania, Bianca Manescu – Head of Strategy Kubis Interactive, Irina Pencea – Managing Partner & Co-Founder Jam Session Agency, Adrian Tuluca – Managing Director Propaganda, Bogdan Nitu – General Manager & Partner GMP+WEBSTYLER, Corina Bratu – Planning Director Leo Burnett Romania, Diana Crasmariu – General Manager Cohn&Jansen Creative Network, Mihai Trandafir – Managing Director UM Romania, Catalin Albu – Client Service Director Publicis Romania, Nicolae Catalin Carstea – Senior Brand Manager Flavoured Non Alcoholic Ursus Breweries, Ileana Cocias – Senior Marketing Director P&G SEE, Roxana Matasel – Marketing Director KFC, Pizza Hut, Taco Bell, Ruxandra Rau – Director Brand & Communication Strategy Telekom Romania, Silvia Mihailescu – Director Marketing, Comunicare si CSR, ING Bank Romania, Simona Panait – Marketing & Online Director Samsung Electronics Romania and Bulgaria, Mircea Staiculescu – Co founder Headvertising si Wenka Booij – Head of Brand and Marketing ING Bank Romania. A detailed list of the winners of the Romanian Effie Awards 2022 can be found at www.effie.ro.
Romanian Effie Awards 2022 is a project organized by IAA Romania and UAPR, presented by Kaufland, Coca-Cola, Tik Tok, George, the first intelligent banking, and supported by FruFru, Urban Monkey and Kozel.
Strategic partners: Deloitte and Nielsen
Creative Partner: Leo Burnett Romania
With the participation of: The Institute
Monitoring partner: MediaTrust Romania
EFFIE Awards is an international festival licensed by EFFIE Worldwide, Inc. EFFIE Awards was launched in 1968, in the USA. The Romanian EFFIE Awards is a branded event of the marketing and communication industry, organized by the International Advertising Association Romania (IAA Romania), in partnership with the Union of Advertising Agencies of Romania (UAPR) and implemented by The Institute.