Golin and MullenLowe agencies got two Grand Prixs, three Gold and two Silvers at Golden Hammer 2017, for the campaigns Electric Castle – Unofficial Partners and Vanilla Skype// BRD – Groupe Société Générale. The agencies received, also, the distinctions PR Frame, for the biggest amount of points obtained from the PR jury, and Communications Folder, for the biggest amount of points gained in the categories evaluated by the Communication Jury.
Golin became the first PR agency in Romania awarded with a Grand Prix at this festival, surpassing strong agencies from Central and Eastern Europe, but also Germany or the Northern countries. Moreover, the gained trophies by the Bucharest team contributed to winning the title of Network of the Year, by Golin.
„Together with our colleagues from MullenLowe and with a solid involvement of our digital team, we brought new perspectives between the brands and the consumers and we changed the type of classic approach through mechanism and new social media tools, through a different content and, moreover, through two strong creative concepts, that came from real insights,” said Ana Trif, director Consumer Division at Golin, the coordinator of the two campaigns.
„All the merit goes towards the team of extremely talented people in both agencies, that will have a lot to say in other festivals, as well,” added Eugen Suman, executive creative director, MullenLowe.
The campaign Electric Castle – Unofficial Partners (can be seen at this link) was awarded with two Grand Prixs at the Promo & Activation and PR categories, three Golds and a special diploma. The campaign Vanilla Skype// BRD–Groupe Société Générale (can be viewed here) brought the agencies Golin and MullenLowe two Silver trophies.