During the Biz PR Awards Gala, Biz magazine launched the results of study assessing agencies with the best business performance during the fourth Biz PR Awards Gala
The ranking is made by collecting and analyzing the indicators that are measuring the business performance levels of the PR agencies and the image that they have among the companies that pay for consultancy services in communication. As it happened at the previous editions, the top is not only about turnover, profitability or fees and not only about the evaluations that came from the clients’ side, but about all of those factors put together, collected on the basis of an algorithm developed in partnership with the research company Unlock.
For the third year in a row, Golin Romania took the first place. Second place went to McCann PR, a higher place than in 2015. Next came SmartPoint, MSLGROUP The Practice, GMP Public Relations, Graffiti PR, DC Communication, Grayling Romania, Premium Communication and Rogalski Damaschin Public Relations.
The top of the most efficient PR agencies, the 2016 edition, is the result of the correlation of two preliminary tops, each one of them having an equal importance (50 – 50 percent):
- The top of efficiency in business – creating by the analysis of four financial indicators, each one of them having a certain margin: the turnover in 2015 (33 percent), the total sum of the earned fees in 2015 (33 percent), the agency’s profitability – the registered profit in 2015 reported to the number of the members of the team (17 percent) – and the rate of growth of the turnover in 2015 compared to 2014 (17 percent).
- The top of the agencies’ performance from the clients’ perspective – created based on the answers offered by a representative sample of PR services’ clients at the industry level
The following awards were given:
The best capacity of analysis 2016: GMP PR
The best capacity of reporting 2016: Graffiti PR
The best capacity of implementing 2016: Golin Romania
The most creative agency 2016: MSLGroup The Practice
The award for “Performance in business” – SmartPoint
The category: agencies with turnover of more than EUR 1 million
The award for “Performance in business” – Trust Communications
The category: agencies with turnover of less than EUR 1 million
The award for “PR Proffesional of The Year” – Monica Jitariuc, Managing Director, MSLGROUP The Practice
The award for “Awareness in strategic communication” – Sorana Savu, Senior Partner, Premium Communication
The award for “Recognition in the contribution of the developing of the PR industry in Romania” – DC Communication, Image PR & Premium PR
The host of the “PR and the WEB 2016” that took place at Hotel Intercontinental was Marius Florea Vizante.
The full top – Top 30 Agencies-, as well the PR Agencies’ Index can be read in the Biz magazine print and online versions.