Godmother posts turnover 120% increase in 2022, reaching the pre-pandemic turnover value

Newsroom 13/01/2023 | 10:37

During the previous 12 months, the Bucharest based agency  managed almost 600 projects and organised over 100 events for its clients.

By Romanita Oprea


„2022 was an intense year, during which it felt like we were returning to that normality we all knew, with a lot of very diverse projects that challenged us to find the best sollutions both from a creative and a resource management point of view. The key to achieving last year’s results resides in a mix of know-how, resources, professionalism and dedication of the team. All these elements, combined, allowed us to maintain our creativity and quality standards when implementing events, at the same time with reaching our financial objective: to match 2019’s turnover,” stated Valentin Văcăruș, Managing Director Godmother.

With a 5,5 millon Euro turnover, Godmother saw a 120% increase in 2022 compared to the previous year and is set to maintain the growing trend in 2023, aiming for a 20% increase in turnover this year.

While in-person events were the main format in 2022, hybrid and even 100% online events still accounted for a considerable percentage of the overall projects handled last year.
The services split for 2022 included: corporate events, in-store activations, CSR and Employer Branding campaigns, festival activations, online events, institutional projects, unconventional productions as well as own projects.

Throughout 2022, Godmother collaborated with a total of 38 clients, including both companies with which the agency collaborated for 10 years or more (such as Forever Living Products or Google) as well as partnerships signed in 2022 (such as FERRO Novaservis Group, Adidas or Freshful), the current average collaboration period between the agency and its partners being 4,5 years and rising.

2022 also meant further investments in the proprietary tools and a consolidation of the Godmother team of now 34 senior professionals that manage the agency’s projects. The 2023 strategy includes additional investments in the agency’s resources and tools, as well as further developing the team by means of individual and group trainings that are set to be organized throughout the year.

In line with the competences development strategy and the objective of accessing valuable and relevant resources, in April 2022 Godmother joined 27Names  – professional network reuniting the largest independent live communication agencies in Europe.

As of last year, Godmother is involved in some of the network’s regional or European live communication projects, alongside other partner agencies and Valentin Văcăruș, the agency’s Managing Director, is part of the Talent Strategy Working Group within the 27Names network.

How 2022 was for Godmother, defined by numbers and images from some of the most relevant projects, can be seen in the 2022 Annual Report, available here.

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