Godmother Group announces a turnover of 7.9 million euros in 2023

Godmother Group, which includes the brand experience agency Godmother, one of the most important event agencies in the advertising industry, has publicly released its balance sheet for 2023, announcing a turnover of 7.9 million euros – a 19% increase over the previous year. Other relevant figures communicated by the agency:

Over 150 events organized;
560 orders fulfilled;
38 clients collaborated with;
The team comprises 38 professionals in brand experience and BTL;
Godmother has launched two new proprietary tools for optimal event management and customer loyalty.

Alice Gavril, Managing Partner of Godmother, stated: “Our involvement in regional projects, as well as access to international resources and know-how, have elevated the agency’s product level, which was reflected not only in the quality of delivery but also in double-digit growth. It was also crucial that we invested in attracting and training talents, exploring new development directions, and emphasizing technology adoption – for which clients have an increasingly high appetite.”

Through its membership in 27Names, a network that brings together top independent event agencies in Europe, Godmother constantly develops the capabilities of its people and its innovative solutions – a differentiating factor in the events industry.

For 2024, Godmother announces the continuation of investments in talents and cutting-edge tools, integrating artificial intelligence and other new technologies into the complete brand experience delivered to clients.

The agency’s services are grouped into three main categories:

Events – transforming corporate events, internal communication, and employer branding into authentic, impactful experiences;
Memorable festival experiences, interactive caravans, innovative stands, and immersive brand experiences;
Instore – impactful promotions and dynamic activations indoors (stores, showrooms, etc.).

The main business of the group is Godmother (brand experience, events), with other entities including Cognition (digital agency), Tappy (digital promoters), Cyberevent (digital installation hub), and Creative Brigade (events for public institutions).

Godmother boasts top players in their respective categories in its portfolio, prioritizing quality interaction with their audience and delivering memorable brand experiences to consumers. Godmother’s clients come from industries such as FMCG, retail, finance, pharma, technology, agribusiness, and electronics.