GMP Advertising and Webstyler sign the Christmas holidays Timisoreana campaign

GMP Advertising and Webstyler have signed the Timisoreana campaign which invites Romanians to a unique digital competition, for the chance of spending a day of the holidays at home, having a star as a guest.

By Romanita Oprea

“The platform #sarbatoriacasa (holidaysathome) has grown from year to year, but this year we wanted to see them closer to the consumers, to find out what Sarbatori acasa (Holidays at home) mean for them and help them spend them in an unforgettable manner, together with their loved ones. Influencer Marketing was and still is in trend and the participants competed to create content to team up with Andra, Adi Hadean or Pavel Bartos”, said Elena Ciric, Head of Social Media Webstyler.

This year’s campaign started on November 15th and ends exactly on Christmas. The competition between the three teams takes place on https://www.beretimisoreana.ro/sarbatoriacasa and on https://www.facebook.com/BereTimisoreana and it has three stages: the entering, the challenges and the home holidays. After finishing the submission and the judging stages, the three stars will present their choices and the formed teams will fight for the public’s votes, and the winner will go home for the holidays joined by the star representing their team.

“We know how important it is to spend the holidays alongside our loved ones, and this year we wanted to bring our consumers home and not in an usual way, but with big pomp! And how could we do that without Adi Hadean, Andra and Pavel Bartos, people for whom being home for the holidays means so much?! Alongside them we made this campaign a very attractive contest that will bring the winners great holidays, with their loved ones,” said Theodor Sandu, creative director GMP Advertising, the coordinator of the Timisoreana brand.

Read more about

Alexandrion Group is looking for a suitable location in Japan to build a distillery that will produce Japanese single malt whisky

read more

In the video that started the campaign, the three stars offer the Romanians the invitation of joining them in this competition and tell stories about singing, joy, humor and great food, all of these in the winter holidays’ spirit.

The GMP and Webstyler team: Bogdan Nitu (General Manager Webstyler), Elena Ciric (Head of Social Media), Theodor Sandu (Creative Director), Felicia Batovici (Group Account Director), Manuela Dospina (Junior Strategy Planner), Raisa Soare (Copywriter), Cosmin Nicola (Art Director), Ioana Dumitrascuta (Senior Account Manager), Georgiana Bulagea (Social Media Executive), Cosmin Panait (Backend Developer), Maria Manole (Junior Social Media Executive), Cosmin Hritcu (A/V Producer).

Credit spot:  Spider Group, director Millo Simulov.

The Timisoreana team: Mihai Barsan (Vicepresedinte Marketing), Iulia Dobre (Senior Brand Manager), Ioana Popescu (Brand Manager), Andrei Uta (Project Manager).