Glovo Launches New Advertising Options for Partners and Integrates All Services into a New Division Called Glovo Ads

Glovo, the multi-category platform that provides access to a wide variety of products, is launching new advertising options and services for partners and brands, integrated through Glovo Ads. With the tools offered by Glovo Ads, partner brands, restaurants, and stores will be able to accelerate their growth within the app and enhance visibility among its users.

Through Glovo Ads, the company aims to develop collaborations with brands and businesses to support them in expanding their audience, retaining users, and increasing sales within the app. Specifically, Glovo Ads offers various tools within the Glovo app, such as in-app banners, sponsored searches, programmatic ads, and dedicated sections, among others. Moreover, the information is updated in real-time, allowing brands to reach the most relevant customers and ensuring a return on investment.

“As Glovo partners, Aircash appreciates the remarkable collaboration with the ‘Glovo Ads’ division. The coordinated actions have not only supported our advertising efforts but have also brought unprecedented value to our customers, allowing us to connect with our target audience in the most efficient way. We will continue to collaborate with Glovo, revolutionizing the way brands interact with their customers and laying the foundation for a better future for digital advertising,” said Lea Baričić, PR Director at Aircash.

Initially, globally, over 5,000 Glovo partner businesses and more than 350 brands from diverse industries, ranging from FMCG to the financial sector, are using these tools to run integrated advertising campaigns within the app and connect with their target audience. Among these brands is Aircash, which has developed a partnership with Glovo, enabling them to benefit from sponsored placements within the app.

“Integrating advertising solutions into a single vertical is a new step in our firm commitment to becoming the leading digital partner for all brands, restaurants, and stores that place their trust in us. Through Glovo Ads, we provide a diverse range of tools to support these businesses in their growth and bring them closer to their customers,” said Rodrigo Alier, Global Director of Glovo Ads.