Geometry Global wins Metro account in Romania for the next three years

Geometry Global and Metro Romania closed a strategic partnership for the next three years. As communication partner, Geometry Global takes over the tasks related to account management, strategic consultancy, creative initiatives and the integrated communication operations. Geometry Global won the pitch in which it competed against another two agencies.

“The brief we received in the pitch was a complex one that challenged our creative spirit, the strategic thinking and, to solve it, we got involved with dedication, proving that we understand very well this industry,” said Mircea Pascu, managing director Geometry Global.

Marina Zara, Marketing Driver Metro Romania, said: “We wanted a strategic partner who would understand both the industry and our vision and to help us to transparently communicate the action aimed to support the independent businesses in Romania.”

Geometry’s team who worked on the pitch includes: Mircea Pascu – Managing Director, Simona Costea – Client Service Director, Adriana Staicu – Account Director, Cristian Misu – Retail Communication Manager, Cristina Ungureanu – Head of Strategy, Alex Petrescu –  Creative Strategist, Andreea Apostoliu – Junior Planner, Mihai Fetcu – Creative Director, Stefan Vasilachi – Group Creative Director, Bogdan Costin – Senior Copywriter.

Metro Romania’s team comprised: Roland Ruffing – CEO, member of the Administration Council, Violeta Luca – Retail Director, member of the Administration Council, Matthias Dutschmann – Ofer Management Director, member of the Administration Council, Marina Zara – Marketing Driver, Ionelia Diaconu – Brand Communications Manager, Andreea Diaconu – Digital Marketing Manager.

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